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02.23.07

Google CEO: YouTube Anti-Piracy Tools a Top Priority

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MarketingVOX: As its video-sharing site YouTube continues to court nervous media companies in an effort to snare them into content deals, Google is making the availability of anti-piracy measures for all copyright holders a top priority for the video-sharing site, according to CEO Eric Schmidt.

YouTube has come under fire for saying recently that it would offer anti-piracy measures to content providers only as a part of a larger distribution deal. But CNET quotes Schmidt as saying that the measures will soon be available to all video owners. "It is going to roll out very soon…. It is not far away," Schmidt said.

Schmidt did not give a specific timeframe but did say that Google wanted to roll out such measures for all of its properties.

MySpace announced last week that it would offer anti-piracy measures to all copyright holders, so the pressure is on Google to match the News Corp. property's security offerings as soon as possible.

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