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MediaBuyerPlanner: Coty is taking advantage of Clear Channel Radio's five-second "adlets" to promote its perfume, Lovely.
The national, on-air and online promotion is designed to build brand interaction for the fragrance among women aged 18-49 by enticing them to enter a contest to win a trip for two to New York to spend $2,500 shopping with Sarah Jessica Parker and her stylist.
The campaign will run on adult contemporary, contemporary hits radio and country radio formats, and the adlets will air once per hour from on February 12 and 13th. Ads send listeners to www.lovelysweepstakes.com. OMD handled media planning and buying.
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