MediaBuyerPlanner: Cisco will be sponsoring ESPN360 for the first two weeks of March, allowing all U.S. customers with a broadband connection to watch the service free from March 1 to March 15.

The ESPN360 All Access sponsorship comes just in time for fans to watch live college basketball games, Broadcasting & Cable points out.

ESPN360's last All Acess period was from June 26-July 19, which included live simulcasts of FIFA World Cup games.

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