|
MediaBuyerPlanner: Bid4Spots today reported that its terrestrial radio auction reached an all-time high for the broadcast week of Feb. 5, awarding auction winnings with an aggregate value of $224,000 among its participating radio stations.
This is the most advertisers have spent in a one-week period since the company's remnant radio marketplace launched in 2005, and it demonstrates the success of its reverse auction model for facilitating radio ad buying and selling, according to the company.
Advertiser participation is growing rapidly, with approximately 1,500 advertisers and agencies now signed into the system, along with more than 2,300 radio stations. In addition, the company's just-launched reverse auction for internet radio increased by more than 300 percent from week one to week two.
Related stories:
|
