MarketingVOX: A recent lawsuit against the major search engines by a Christopher Langdon was defeated in court yesterday, according to Eric Goldman’s blog.
In Langdon v. Google, Langdon sued Google, MSN, and Yahoo because they refused to carry ads. Google allegedly rejected his ads because they at…
Archive for February, 2007
Wednesday, February 28, 2007
Search Engines Defeat “Must-Carry” Lawsuit – Langdon v. Google
Study: Men Aged 18-34 Are Heavy Consumers of Online Video
MarketingVOX: A new study by Leichtman Research Group finds that over 40 percent of men aged 18-34 watch online videos on a daily basis.
The study, entitled Emerging Video Services, found that while men aged 18-34 only made up 14 percent of the study’s sample, 41 percent of this group consumed onl…
Apple TV Delayed Until March
MarketingVOX: Expected to launch in February, Apple has delayed its new Apple TV until March, reports Wired (via AP).
To retail for $299, Apple TV is designed to move digital content from a user’s computer to a TV set and is anticipated to be a highly competitive product in the growing crop of off…
AOL in Talks to Buy Third Screen Media
MarketingVOX: Third Screen Media, a mobile ad agency that is currently without a corporate owner, has been in talks with AOL as a potential addition to its roster of companies reports PaidContent.
Third Screen would join Advertising.com in the AOL stable if talks continue and lead to an actual sal…
Google Surveys Ad Industry on Traditional Media
MarketingVOX: After conquering the world of online advertising, Google is doing its homework on entering traditional media platforms, like TV and newspapers, by launching a survey titled “Study of Advertising across Traditional Media.”
According to SearchViews, search engine marketer Reprise Media…
Social Media Marketing Works Better When it’s Focused
MarketingVOX: Cameron Olthuis, director of marketing and design for ACS, says that instead of targeting several social media sites at once, smart marketers are focusing on single sites that cater to specific groups.
Olthuis suggests that marketers restrict their social media marketing efforts to s…
Study: Asia Keeps SMS Despite Mobile Email & IM Challengers
MarketingVOX: Despite strong challenges from other mobile messaging services–such as mobile e-mail and mobile instant messaging (mobile IM)–Asia can’t seem to part with its love of text messaging according to a Portio Research study, via Business Week.
Asia’s mobile market is expected …
TheU Signs VideoEgg to Power Online Video
MarketingVOX: Online college video tour destination theU has signed with ad network VideoEgg to insert ads into those videos according to a press release from the two companies.
TheU allows current and potential students to view videos of college campuses, mostly amateur productions from students …
YouTube Valentine’s Day Breakup a Hoax
MarketingVOX: The Valentine’s Day breakup of two North Carolina college students that featured singers, hundreds of spectators and a profanity-laced tirade was a hoax after all, writes Time.
Ryan Burke confessed Monday that the confrontation, which became an instant hit on YouTube.com, was all a s…
Online Dating Service More than Double Ad Spending in Three Years
MarketingVOX: Ad spending for dating services has been growing at an unprecedented rate over the past three years according to Nielsen Monitor-Plus via PRNewswire.
In 2004 (January-November) total U.S. media spending was $149 million; 2005 (January-November) total spending was $310 million; for Ja…
