MarketingVOX: The overall effectiveness of affiliate marketing is falling for the online retailers that still maintain such programs; moreover, fewer retailers have large numbers of affiliates – sites that drive traffic and sales to online retailers’ e-commerce sites.
Just 9 percent of retailers n…
Archive for January, 2007
Tuesday, January 30, 2007
E-tailers’ Affiliate Programs Slowing Down
New NAA Campaign Positions Newspapers as Cutting Edge
MarketingVOX: In the pursuit of making newspapers more appealing to advertisers, the newspaper industry spent $75 million last year on an ad campaign touting newspaper advertising as “a destination, not a distraction.” Another year of cirulation and advertising declines later, the industry has rec…
Tribune Partners with Topix, vMix for Web 2.0 Features
MarketingVOX: Tribune Interactive is partnering with Topix.net to host free online classifieds, and also with vMix, a one-year-old video sharing startup, to add social media to its newspapers’ websites.
According to Editor & Publisher, Topix will host free online general classified ads across…
Nickelodeon Launches Nicktropolis – Virtual World for Kids
MarketingVOX: Viacom’s Nickelodeon is today launching a virtual world called Nicktropolis, which will allow kids to play games, watch TV and interact with Nickelodeon characters as well as each other online.
Nicktropolis, which has been in development for the last 18 months, will be aimed at 6-14-…
Presidential-Campaign Online Forays Getting Creative, Controversial
MarketingVOX: As democratic presidential announcements begin to pile up in a campaign cycle that is expected to reach $1 billion, the prospects of reaching voters online is putting campaign assets to more creative uses – not just the classic TV mudslinging that dominated the 2004 campaign between …
SportsLine Uses Super Bowl to Kick off Online Initiatives
MarketingVOX: CBS will offer viewers the chance to catch up on any of the commercials they might have missed by posting the ads to CBS SportsLine upon the completion of each quarter of play, reports ClickZ.
After they’re aired, the ads will also be available for viewing on YouTube, with which CBS …
Harris Poll: Pre-Roll Ads Perturb YouTube Users
MarketingVOX: YouTube is thinking about adding pre-roll ads to existing video clips, and the site’s users say they’ll think about spending less time there if the site does ad them, according to a Harris poll released Monday.
Harris’s research revealed that nearly 75 percent of YouTube’s frequent u…
Microsoft Vista $500MM Campaign Touts ‘Wow Factor’
MarketingVOX: In what will be the company’s “most aggressive launch ever,” Microsoft is threatening to spend $500 million to highlight the “wow” factor of its Vista operating system, which launched today after repeated delays and lukewarm initial reviews.
The expected 6.6 billion impressions aroun…
Cingular, Priceline, Travelocity Pay Adware Fines
MarketingVOX: Cingular, Priceline and Travelocity have agreed to pay fines of $30,000-$35,000 each to settle allegations by the New York State Attorney General’s office that they hired adware firms that enganged in deceptive practices, MediaPost reports. The settlement is reportedly the first time…
Killing Giants, Redux
Dear CMO: First, a confession. When I wrote the memo on “Killing Giants, Part 1″, I didn’t actually have a “Part 2″ in mind. I was just hoping that things would progress along and new thoughts would quickly come to mind. Thankfully, a few good questions – …. one spurring a 300-word response – ……
