MarketingVOX: AT&T plans to push a new advertising model as the cornerstone of new wireless services initiatives, according to an interview with Chairman-CEO Edward Whitacre Jr. in today’s Wall Street Journal.
The plan includes selling advertising on cell phones, AT&T television and broa…
Archive for January, 2007
Tuesday, January 2, 2007
AT&T Plans Ad-Based Revenue Model
eMarketer: Rosy Predictions for 2007
MarketingVOX: eMarketer makes 10 predictions regarding online advertising and marketing in the new year, on topics ranging from ad spend to e-commerce to mobile TV.
Online ad spending will reach nearly $20 billion in 2007 – 19 percent more than in 2006, according to eMarketer’s forecast. Online vi…
The Point Of It All
Alright, I’m a big boy and I’ve long since learned that the mainstream media will almost always regard direct marketing with condescension. (Rare exception: Malcolm Gladwell’s brilliant 2001 profile of Ron Popeil in the New Yorker)….
Traditional brand advertising earns grudging respect for the o…
2007 Online Marketing Predictions
This year’s going to be a phenomenal year for online marketing and communication. I foresee four major trends for 2007….
1. 2007 will be the year of collaboration and intellectual partnership, internally and externally.
Right now, the marketing staff of a large company’s many divisions may not…
Join the 1 Percenters and Risk Success
I don’t want to steal thunder from our upcoming initial MarketingProfs Book Club discussion, to be led by CK, but I need to borrow from the book for this post. So, instead of stealing thunder, maybe this discussion can catch lightning in a bottle and increase your interest in the book and the book…
Monday, January 1, 2007
My New Year’s Resolution: Getting Organized with GTD
I’ve read most of the excellent book “Getting Things Done” by productivity guru David Allen. And now I’m ready to transform the way I work and live — to get everything out of my head and into a system….
I want my mind clear so that I can be at my creative best and (relatively) stress-free. “Min…
There’s Something Else About Mary
My Aunt Mary died a week ago and will be buried tomorrow. Today, New Years Day, seems a particularly appropriate time to honor her, and remember the lessons of her long life….
In addition to being an aunt, Mary was also a mother, a wife, a daughter, a sister, a cousin, a grandmother, a friend, a…
