MediaBuyerPlanner: XM Satellite Radio has lined up additional distribution for its service through an agreement with Microsoft. Beginning today (Tuesday), Microsoft will offer 80 of XM’s channels in its new operating system, Windows Vista, as part of its digital music hub.
Web users can sign up fo…
Archive for January, 2007
Tuesday, January 30, 2007
Microsoft Vista Includes XM as Part of Digital Music Hub
U.K.-based ‘Inside Out’ Ousted
MediaBuyerPlanner: Inside Out, the home and style magazine published by News International, will be axed, writes Brand Republic.
The publication launched in March of last year, and has faced intense competition ever since. To date, it has never published a circulation figure.
News International no…
Air America Finds Buyer
MediaBuyerPlanner: The ailing Air America, which filed for bankruptcy protection in October, has reached a tentative agreement to be acquired by Stephen L. Green, chairman of a real estate investment trust that specializes in office buildings, writes The New York Times.
Green has been providing in…
T-Mobile Beams Magazine Content to Users via MoMac
MediaBuyerPlanner: MoMac and its ASP mobile publishing platform, Gomedia, will host a range of consumer lifestyle magazines on the “t-zones” mobile portal from T-Mobile.
The portal provides T-Mobile t-zone subscribers with continuously updated, fresh content, managed and uploaded by magazines such…
Grass Roots Effort Leads to Community Newspaper
MediaBuyerPlanner: Citizens in Deerfield, N.H., tired of the lack of local news in surrounding area newspapers, decided to take the “voice of the masses,” generally considered an online, “web 2.0″ phenomena, to offline media, by launching its own paper, written by its citizens.
Frustrated by their…
‘Alternative’ Spring Breaks Seeking Sponsors
MediaBuyerPlanner: Advertisers hoping to reach Spring Break-bound college students have the opportunity to sponsor those breaks – but not the wet-T-shirt-contest, beer-guzzling, volleyball-on-the-beach kind.
A new opportunity is available from Break Away, headquartered in Atlanta, for corporations…
Doritos Lovers Narrow Super Bowl Ads to Five
MediaBuyerPlanner: Frito Lay received about 1,000 homemade commercials for its Doritos brand from wannabes hoping to get their ad into the Super Bowl game. The company has narrowed the field to five, thanks to voting from consumers. All five can be viewed on the Crash the Super Bowl site.
The winn…
Nielsen’s Tiny Competitor Gets Big Backing
MediaBuyerPlanner: ErinMedia, the TV ratings start-up that Nielsen calls little more than a nuisance, has been bestowed with $25 million in equity financing and a promise to help attract strategic partners in the advertising and cable TV industry, writes MediaPost.
The VC firm remains unnamed. The…
Net Pioneer Cerf Warns of Botnet Surge
MarketingVOX: Internet pioneer and Google exec Vint Cerf warned that a quarter of all PCs connected to the internet – around 150 million – could be infected by Trojans that seize control of a computer and its broadband connection, allowing criminals in remote locations to access them.
Cerf was spe…
eBay Bans Virtual-Goods Auctions, Second Life Gets a Pass
MarketingVOX: eBay is cracking down on the auctioning of virtual goods from online worlds such as World of Warcraft and City of Heroes, but it hasn’t extended the ban to Second Life, CNET reports. Many publishers of online worlds state that users cannot sell their virtual assets for real-money and…
