MediaBuyerPlanner: The time people spend in their cars on their way to work is slowly but steadily increasing, having grown from 21.7 minutes to 22.4 minutes in 2000.
Commute times are longest in the Northeast, according to a new report from the Transportation Research Board, writes MediaPost. The…
Archive for January, 2007
Friday, January 12, 2007
Commute Times on the Rise, Outdoor Advertisers Celebrate
AT&T Launches Largest Campaign Ever
MediaBuyerPlanner: AT&T will launch its largest ad campaign ever Monday, geared to absorb Cingular Wireless into the AT&T brand.
About 2,000 company-owned wireless retail outlets will begin to adopt AT&T branded signage, and 15,000 store employees will begin wearing uniforms which will include the…
Martin Agency, MediaVest Win Wal-Mart Re-Do
MediaBuyerPlanner: In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, according to AdAge.
The re-do process began in December, after the retailer fired ad executive Julie Roehm and ousted the agencies that she had brough…
AKQA Hires Symonds to Expand Media Capabilities
MarketingVOX: With ad budgets migrating to digital channels, AKQA has tapped Agency.com vet Scott Symonds to command its 18-strong media department.
According to AdAge, the agency will expand its planning and buying into new areas such as search, wireless and outdoor. One of the first areas Symond…
VW Marketing Exec Kerri Martin Calls It Quits
MarketingVOX: VW America marketing exec Kerri Martin left abruptly after her biggest supporter in Germany, Brand Chairman Wolfgang Bernhard, announced his departure, slated for the end of January.
Known as a risk-taker, Martin arrived at VW in 2004 after gaining notoriety for piloting Mini’s succe…
Yahoo Buys MyBlogLog
MarketingVOX: With its purchase of MyBlogLog, a site aimed at blog publishers and readers, Yahoo continues its acquisition of social-media sites.
MyBlogLog has created a utility that allows bloggers to insert an area on their blog that shows pictures of recent visitors to the blog, with a link bac…
eBay Acquires Online Ticket Reseller StubHub
MarketingVOX: In a move that will expand its reach in the online ticket market, eBay has purchased event-ticket reseller StubHub for $310 million in cash.
eBay clarified in a statement that it plans to use its resources to allow StubHub to continue to scale its e-commerce business, Internet News r…
World of Warcraft Passes 8MM Player Milestone
MarketingVOX: Blizzard Entertainment announced on Thursday that more than 8 million people subscribe to World of Warcraft, the massively multiplayer online game (MMOG), setting a new milestone for the title more than two years after its fall 2004 release, reports CNET.
Chinese subscribers represen…
MTV To Create More Mobisodes for Amp’d
MarketingVOX: Expanding their partnership, MTV Networks and youth-oriented Amp’d Mobile announced Wednesday that they plan to develop original episodic shows exclusively for the Amp’d phone (from MediaPost).
The agreement builds on two previous projects: “Lil’ Bush: Resident of the United States,”…
‘TV Guide’ Launches Digital Version
MarketingVOX: The TV Guide has launched a digital edition which contains all the magazine’s print elements such as celebrity coverage, program reviews and recommendations, and trends in the TV landscape, writes MediaPost (via MediaBuyerPlanner).
TV Guide recently switched its format from digest to…
