MarketingVOX: Fourth-quarter click-fraud data from Click Forensics showed that click fraud increased to the highest levels for the year, reaching 14.2 percent (industry average), compared with 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1 (via Search Engine Land).
According to t…
Archive for January, 2007
Wednesday, January 31, 2007
Click Fraud Index: Year-High Levels in Q4
Ballmer: Microsoft to Challenge Google Search Ad Model
MarketingVOX: Microsoft chief executive Steve Ballmer told the Financial Times that Microsoft’s next big challenge, after the launch?of Vista,?is to address the threat posed by advertising-supported business models such as Google’s.
“Really getting a clear direction on how we embrace, compete, ext…
Online Ad Spend Share to Reach 20 Percent; Search to Jump 39 Percent
MarketingVOX: U.S. advertising spend will grow 5.8 percent in 2007, with online advertising spend growing 18 percent – faster than for any other major medium – market research and advisory company Outsell forecasts in its just-released second annual report on ad spending.
Advertisers also plan to …
Sexpresso Sells
The keys to transparent marketing include narrowing your focus and getting to know your customers intimately. Drive-through latte stands in the Seattle area are taking that to the bank. Says an AP contributed article on MSNBC, there are now several chains with female baristas serving up coffee in…
Forget Star Wars… Welcome to Gem Wars!
Would you pay 15% more for a diamond dug from the ground over a similar and sometimes more flawless diamond produced in a lab? Some marketers are betting you will. Welcome to “Gem Wars”…!
There’s a fight brewing between producers of lab-grown diamonds and diamonds dug from the ground–an…
International Business Travel Tips
Global small business owners know face-to-face meetings with international customers help cement quality professional relationships. But the practical aspects of planning international travel can be a bit of a maze. So how do you plan your trip? Where do you begin…?
You can start from home on th…
Tuesday, January 30, 2007
Mobile Marketing Memberships Mount Madly
MediaBuyerPlanner: Mobile marketing is increasing in popularity, if the increasing membership of The Mobile Marketing Association is any indication.
The association says it ended 2006 with a 150 percent increase in membership over 2005, including 30 new members that joined late in the year, writes…
Close Sweeps Battle Between CBS, Fox Looming in Feb.
MediaBuyerPlanner: Media watchers are likely to enjoy February sweeps month, as strong programming from several contenders makes it difficult to predict an outcome.
Fox has the continuing success of American Idol, while CBS gets to air the Super Bowl and the Grammys and ABC gets the Oscars.
The wi…
Lexus Inks USGA ‘Official Vehicle’ Deal
MediaBuyerPlanner: Lexus has signed a multi-year deal that makes it the automotive partner of the USGA and the official vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. Lexus is the first automotive partner the USGA has ever had.
“Lexus has been involved with golf fo…
Cadillac Sponsors Daily Super Bowl Show on CBS SportsLine
MediaBuyerPlanner: Cadillac will sponsor a daily Internet show on CBS Sportsline in the days leading up to the Super Bowl.
CBS SportsLine plans to produce and stream an original daily half-hour show, Cadillac Countdown to Super Bowl, starting on Jan. 31 and running each day through Feb. 3, which w…
