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MarketingProfs Daily Fix Blog
“Hi, I’m Art Buchwald, and I just died,” the late columnist boomed from a video posted last Thursday on the Times web site, just minutes after his death was announced….
In the four-part segment, the Pulitzer Prize-winning writer and humorist discusses his life (and death) with Times reporter Tim…
MediaBuyerPlanner: The most influential form of media is the oldest form of media, according to the ninth edition of the Simultaneous Media Usage Study, from BIGresearch.
Word-of-mouth is more influential than TV, print, or the web, according to the study. For automotive purchase decisions, for ex…
MediaBuyerPlanner: The job cuts coming at Time Inc. will be deeper than was previously expected.
The company announced yesterday that it will cut 289 jobs, with 172 coming from the editorial side and 117 from the business side, writes The New York Times.
Time magazine will lose nearly 50 people an…
MediaBuyerPlanner: Starcom has lost the $200 Federated Department Stores Inc. media account, which has been awarded to Mediaedge:cia without a review.
WPP’s Mediaedge:cia will take over duties on the media planning and buying account, reports Reuters. Starcom began handling the account in February…
MediaBuyerPlanner: Telemarketing company Sturner and Klein closed its Flagstaff facility which employed approximately 130 people, Forbes reports. The company said high turnover and troubles finding a stable work forced the closure.
The facility solicited business for companies including America O…
MarketingVOX: Montgomery Ward has launched a Spanish-language website, espanol.wards.com, and now has an “en Espanol” link on the English-language site to connect visitors with the new site.
Direct Marketing Services, the multititle mailer that acquired Montgomery Ward in 2004, has had a Spanish-s…
MarketingVOX: As with many print publishers in recent months, CMP has found it necessary to shutter the print edition of one of its magazines and take it entirely digital.
Intelligent Enterprise will cease publication with the February issue, shifting content online, writes BtoB (via MediaBuyerPla…
MarketingVOX: The yuppie stereotype of yesterday has much in common with today’s connected professional living the digital lifestyle: drinking gourmet coffee, wearing a Burberry trench coat, eating tuna sashimi, drinking bottled water and learning as much about fine wine as possible.
According to …
MarketingVOX: Jeffrey Goodin of California faces up to 101 years in prison after a judge found him guilty under the CAN-SPAM Act of sending fraudulent emails to AOL users in an attempt to gain their bank account and other personal information.
Sixteen victims from several states testified at Goodi…
MarketingVOX: The Time Warner-owned portal has forged a deal with QVC to distribute two of the home shopping network’s channels on its video.aol.com site, one of which can be streamed live on the Web, reports MediaWeek.
“Now, with the launch of the QVC TV Live channel on AOL Video, consumers are j…
