MarketingVOX: GE on Feb. 5 kicks off the second phase of its “Ecomagination” campaign, designed to show its commitment to the environment, writes BtoB.
Developed by BBDO New York, a teaser ad for the campaign broke during an NFL playoff game earlier this month. Ultimately, the campaign will includ…
Archive for January, 2007
Wednesday, January 31, 2007
GE to Launch Phase Two of ‘Ecomagination’ Campaign
Google Upgrades Enterprise Search, Adds Security Measures
MarketingVOX: Google has added security measures to its Mini enterprise search appliance, allowing companies to safely and simultaneously search public information as well as private info on their networks.
The upgrade means that Google Mini can now be used to index both public-facing websites and…
Saturn Moves Account from Goodby to Deutsch
MarketingVOX: The nearly five-year relationship between carmaker Saturn and agency Goodby, Silverstein & Partners has drawn to a close, and Saturn has shifted its account to Interpublic Group’s Deutsch/LA without a review, reports AdWeek.
After an initial period of success, Goodby has had tro…
Google Checkout Buttons on AdWords Ads Being Tested
MarketingVOX: Google is testing various means of letting users identify Google Checkout stores when searching, Google announced last week.
The filtering option will give merchants another reason to begin using Google Checkout, AuctionBytes writes. One of the methods that Google is testing is to ad…
iPhone a Case Study for Media Buyers on Web’s Influence
MarketingVOX: The announcement of the iPhone earlier this month provided media-buying agencies with the ultimate case study on how internet commentators such as bloggers can affect the fortunes of a big consumer product launch, in advance of any conventional marketing spend, writes The Financial T…
Ogilvy Partners with Technorati to Help Clients Track Blogs
MarketingVOX: Ogilvy is working with blog-search company Technorati to help its clients aggregate relative blog content and leverage buzz on blogs into existing campaigns.
Part of the partnership will include the use of Technorati’s “Conversational Marketing System,” which helps clients build site…
Brands Using Near-Unknowns to Ignite Buzz
MarketingVOX: The comic Demetri Martin hosts a series of skits called clearification on a website to promote Microsoft Vista, yet the promotion seems to have little to do with the new operating system.
The comedian appears in a series of skits that build on the theme of clearing out one’s life, wh…
Ford Uses Video Podcasts for Edge Promo
MarketingVOX: Beginning today, Ford is launching a series of video podcasts about the Ford Edge crossover that will seek to both entertain and educate the audience, according to BrandWeek. The vodcasts, titled “The Edge Music Videocast,” will also be available for download to portable players.
The…
Whisher’s Wish: Free Wi-Fi for All; Faces Legal Hurdles
MarketingVOX: Spanish startup Whisher promises to bring free Wi-Fi to all by using existing residential Wi-Fi networks. The Barcelona company is backed by Swiss phone company Swisscom and venture firm Benchmark Capital, CNET reports.
Whisher is offering a free beta version of its software, which i…
WPP Acquires Stake in Mobile Search Firm, Buys Digital Firm
MarketingVOX: WPP Group acquired a 2.5 percent stake in JumpTap, a Cambridge, Mass.-based mobile search technology and advertising firm, reports AdWeek – the latest in a series of buys and investments in new media.
WPP’s Group M has also just bought Dutch digital marketing firm Reddion BV, accordi…
