MarketingVOX: Google Video and YouTube will remain largely independent of each other and will be positioned to “play to their respective strengths,” according to a statement by Google, reports AdAge.
For YouTube, that means remaining the destination for uploading, viewing and sharing videos; for G…
Archive for January, 2007
Friday, January 26, 2007
Google Video to Focus on Search, YouTube on Community
Advertisers Extend Super Bowl Spend with Online Promos
MarketingVOX: a href=”http://www.anheuser-busch.com/”>Anheuser-Busch, typically the Super Bowl’s largest sponsor, will use interactive tactics to enhance its Super Bowl advertising this year.
The company is about to launch a video website, Bud.tv, and will post its Super Bowl ads there the day aft…
Madison Avenue Rejects Google’s Brand Advertising Efforts
MarketingVOX: Despite Google’s steady expansion into radio, print, and video in order to attract brand ad budgets, Google isn’t bringing in the big marketers and their agencies, at least in part because it insists on trafficking and reporting all the ads itself.
“We can’t use their networks if the…
How Do You Build A Social Media Community? Q&A with BlogHer’s Elisa Camahort
Last month I caught up with Elisa Camahort, co-founder of BlogHer. Over breakfast in DC we chatted about blogs, women in social media and the challenges and opportunities facing BlogHer founders Elisa Camahort, Jory Des Jarden and Lisa Stone, as they build an organization that is focused on women…
Man Laws No More: Say It Isn’t So
This past November, I gave thanks for humor in marketing, one example of which was the Miller High Life “Man Laws” campaign (created by Crispin, Porter & Bogusky, Miami). I am now sorry to report that the effort, though apparently popular and engaging for customers, did not result in the increased…
Thursday, January 25, 2007
News International Considering Weekly News Magazine
MediaBuyerPlanner: News International may be launching a weekly news, comment and analysis magazine called Spectrum, writes Mediaweek (U.K.).
The company registered the magazine title with the Patent Office in October. The publication could draw on the editorial resources of The Times.
Times insid…
First Electronic Survey Reaches Arbitron
MediaBuyerPlanner: Arbitron has announced that it has received back its very first electronic diary, for the Winter 2007 survey. The eDiary was submitted by a 31-year-old woman in the Honolulu metro area.
Arbitron is offering the eDiary option to those who are recruited for the survey. The tool is…
infoUSA Backs Salesgenie.com with Super Bowl Spot
MediaBuyerPlanner: InfoUSA Inc. is backing its Salesgenie.com product with a hefty adspend, purchasing its first commercial during the Super Bowl.
The database services company will break a 30-second spot during the first half of the game, writes DM News. The company will also be a presenting spon…
Fox Audience Ages by Five Years
MediaBuyerPlanner: Fox’s median age leapt five years in the space of a single year, from 37 years old in the fourth quarter of 2005 to 42 years old in the same quarter in 2006.
While networks tend to age or regress only by a year or so, Fox’s aging should not be a huge concern to buyers. For one t…
Trans-Lux Installs Digital Billboards in Louisiana, Canada
MediaBuyerPlanner: Manufacturer of electronic displays Trans-Lux Corporation has announced the sale of its first two standalone, full color outdoor LED digital billboards.
The first was installed earlier this month at a high-traffic intersection in southern Louisiana. The second, sold through an a…
