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The iPhone and and the overwhelming attention given to its introduction leads me to wonder: Are we becoming less human as we gravitate more and more toward gadgets...?
Is the cell phone better for humanity now that its multi-faceted features allow us to live within its fascination, removing us from the environment in which we live? And to what extent, if any, do these new technologies make us better at what we do?
They (I don't remember who they were) said the same thing about TV. And I think they may have been right. TV, cable TV, Satelite TV, TIVO, HDTV have inundated our lives and our children's lives. So have the gadgets (i.e., cyberspace tools), from desktop, to laptop, to ipod to iphone.
Granted, new technologies are good for commerce, for the economy and for continuing innovation and products to come. However, what does it all mean to human interaction and spending time among the trees and flowers? And does it matter? Can we continue to be creative, innovative, and forward-looking without losing our humaness. Do we have the inner strength to unplug and go live.
According to the Census Bureau, Americans spend nearly half their lives with TV, radio, the Internet and newspapers — often using more than one at a time.
In the US, adults and teens will spend nearly five months (3,518 hours) this year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices.
As for making our jobs easier or us better at them, here's my experience: I was the same writer with an IBM Selectric as I am today on my HP but word does make editing easier--score one for technology; no technology since e-mail has made me a better marketer nor have my clients benefitted to any great extent. The web is the web no matter the gadget we use to access it.
What has made be a better (re: more effective and more efficient) marketer are the people who create tools such as blogs and the software that allows me to edit my own web site. What I am talking about are external tools or what I refer to as gadgets. An iphone isn't going to get my clients better service: my Nokia works just fine. And my laptop is 9 years old. How is that a problem for my business or my clients? Finally, I don't own an iPod or an MP3, yet I still seem to get all my work done to excellent reviews from my clients, and I listen to music many hours a day, without anything sticking in my ears blocking out society's musings.
Look, my point isn't that new tools aren't interesting or pleasurable. But do we spend too much time waiting for the next best thing, then reading about it, then writing about it, then learning how to use it, then playing with it, and then beginning the cycle over again. What if we applied that time differently? What would we do with that time? Could we drag our children away from the tools and spend time with them? Or with friends and family? Or on client challenges? Or on marketing? We seem to agree that relationship building is the best way to grow a business. How are we building relationships when we are with these tools?
Tools are tools. It's the human using them that makes the difference, not the technology. At least, that's what my pea brain tells me. I could be wrong and often am. So tell me...
Is it a good thing that we seem to be spending so much time buying and using gadgets? Does doing so subtract from quality of life? For business? For leisure time? For humanity's sake? All the new gadgets leave me exhausted (and a bit scared and overwhelmed by their presence and what that presence may mean to us as humans).
I have to quit writing now, even though I could probably do a better job expressing my concerns. I have carpal tunnel in both hands, and my head hurts.
To conclude: Should we spend half our lives snuggling up with media instead of someone or something warm and loving? Am I the only one worried about this? Maybe I'm just an old fart living in the past.
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Comments
I agree that a total preoccupation with gadgets is bad (unless that's your business). It's been so funny to read all the anticipation of the "iPhone" and the immediately after it is announced people immediately start talking about what they don't like and demanding to see in the next version! That being said I love technology that works and makes me not have to think about the gadget itself. From what I have seen the iPhone will make it easier for me to communicate with people better and not have to think about how to communicate with them. I can text message and do other things with my current cell phone but I don't because the whole process is too painful. As much as I love technology their comes a point where I refuse to have to become "one with the machine" in order to use it.
Posted by: Patrick | 01.15.07
Lewis,
You raise some very important points vis-a-vis modern society. When Gerry McGovern posted his "The Web at 15" last week, it made me think of this very issue. We've gotten so fascinated by all of these technological marvels that we interact with people less and less. Or so it seems to me. Modern technology gives us a lot of convenience and there isn't anything wrong with it, in my view, if it doesn't supplant our human relationships.
It's quicker and easier in our perception to text message and send emails in short bursts than it is to have meaningful conversations in business as well as our personal lives. As we interface more and more with "gadgets", we do so less and less with other human beings. Sad. We need to strive for balance here, as with everything else in our lives.
Posted by: Claire Ratushny | 01.15.07
Lewis,
Here's a perspective from a not-so-old fart. :)
At the ripe old age of 35, I share similar concerns. Yes, I grew up with technology and yes, I appreciate technology but I also try to live by the "too much of a good thing" rule. Every good thing in life can turn sour if we don't establish boundries to protect ourselves. That's right, boundries. It's not healthy to be too connected, too accessible, to have our senses stimulated (or overloaded) 24/7.
I call it "digital drain". That's probably why your head and wrists hurt. Our bodies are not meant to be frozen in set positions for such sustained amounts of time.
The answer? Discipline. Yet most of us (including myself) who think we have it actually lack it.
And it also comes down to choices. We're on the same page today Lewis. I was actually going to do a visual on my blog showing how "digital drain" affects us. But that would take a lot of effort, and since I have the day off, I'm choosing to spend it with my family instead.
Posted by: david armano | 01.15.07
Too much of anything could be a bad thing, I suppose. I like the convergence angle Apple (and everyone else) is pushing, because it would allow me to combine some things that would, in fact, make me more efficient. There are some quality podcasts out there that would make me better at my job and, yes, better at my life -- certainly more informed. I can listen that during my hour-and-a-half (in traffic) commute, making that time far more productive.
Plus, combining that with the phone and web surfing means I can stay connected to not only work, but also friends and family, who for me are scattered across the U.S., no matter where I am.
Still, applying it all towards work seems like it would be such a waste. As David said, shut it all down once in awhile and remember what it was like before you were on call 24/7.
Posted by: Cam Beck | 01.15.07
Great contributions all. Thank you!
David, you and I seem to be on the same page. We are talking about choices and making decisions (i.e., personal responsibility and prioritizing what is important and most rewarding). I would love to see the visual but not today. You are doing what I plan to do this afternoon.
Patrick, Claire and Cam, You get it and added lots of good thoughts to the original post.
Most important, I think that sometimes we need to pause and need to remind ourselves that if a gadget adds to the daily stress of life and takes time away from relationship building, then we need to think about whether that is a benefit. In other words, there is something to be said for good old-fashioned face-to-face sales and marketing. And a lot to be said for taking time to talk to the person in the next cube or even the next floor instead of an IM.
Posted by: Lewis Green | 01.15.07
lewis, you are right about getting offline and talk to people. but about the gadget, i do think that we do care so much because we are grown up children. toys are no longer for kids, but for adults. do you remember when sony launched the first playstation? they aimed at the teen ager, they got the young adults.
Posted by: gianandrea facchini | 01.15.07
Welcome to the enabling of the passive aggressives of the world. I used to sit next to a woman that would email me instead of talking to me.
There's a woman that works with me now and her current boyfriend IM'd her to break up.
SHeesh
I do think the iphone is pretty cool and I would love to have one but I'm not rushing out to get it.
I still have an ancient gameboy that I play tetris on.
There is something to be said for challenging our minds to learn new things and wrap our brains around new technology.
I actually had to tell my daughter's teacher to limit her time on the computer! She was getting cramps in her side from the way she sits in front of the monitor.
This is an awfully disjointed response.
Maybe that's the result of all the gadgets...my train of thought is getting spastic.
Great post Lewis as usual!
I'm going to go outside and hug a tree now. ;-)
Posted by: Tammy Strnatka | 01.15.07
Tammy,
If you lived in St. Louis the tree would be hugging you, if what I hear about the ice storm is true.
Posted by: Lewis Green | 01.15.07
Lewis, I think you're right on. Forrester has been thinking about this - we think that successful companies will be the ones that are able to "humanize the digital experience." For anyone that wants to go more in depth, there's a free audio file with excerpts from the 2006 Forrester Consumer Forum here: http://a964.g.akamaitech.net/7/964/714/caaad932289a75/www.forrester.com/imagesV2/uplmisc/cf1.mp3.
As I'm in Florida right now, I think you have more soul-searching on this issue when you're in a nicer climate than forced to be inside, like Bostonians today!
Posted by: Pete | 01.15.07
Pete, that's it! Forrester, as is so often the case, has got it right. I argue that humanizing nearly any product or service increases interest and ultimately sales. It's still about the "who" and the "what's in it for me."
By the way, it's a light rain in Hartford and you're probably having to deal with sunshine and warm temps. Yuck! (ha,ha)
Posted by: Lewis Green | 01.15.07
OOPs! I hugged a cactus and now I'm full of holes.
Posted by: Tammy Strnatka | 01.15.07
Great post. Makes you think.
It is technology that has made our life easier so we have time to enjoy new technology. It is a cycle that has been going on since the human race invented the wheel, maybe before. The big different now is that the cycle of new technology is faster. What took thousands of years now takes 1 year or less. Guess what? It is going to be even faster for our children and grand children.
We all have a tendency to think “the good old days” were better. They were not. A soldier in the Roman army (yes I have been watching Rome on HBO) might not have contact with his family for years at a time. Now our soldiers can call home and talk to their kids. Average life spans in Roman Empire days were 35-40 years. Today we live longer, eat better, communicate better and are able to pollute the air and water better. More interesting, is that technology is what will allow us to survive the excesses of the present for the next 1000 years? At least I am hoping.
We are still killing each other, communicating the wrong messages, are envious, hateful, loving, sharing, evil, good, kind, and greedy just as were people from the beginning. It is just now we can do it at light speed.
I subscribe to the original Star Trek premise that the future and all the technological advances will better us. Man, am I a geek or what?
Harry Hallman
Posted by: Harry HAllman | 01.15.07
I think if more warm people were still in the world, we would be so fascinated with i-phone, or these gadgets to make us feel like someone is interested.
At a certain point however, we have to accept that these gadgets are fitting to the changes we are making, and sometimes warm fuzzies don't fit that model.
Read my company blog too, about the i-phone design.
Posted by: Erika | 01.15.07
Interesting post and comments. You may want to check out this piece at Adbusters called, "Loneliness and Technology."
http://adbusters.org/the_magazine/69/Loneliness_and_Technology.html
Posted by: Elaine Fogel | 01.15.07
Thanks Elaine:
For me, this says it all:
“There is something trying, even exhausting, about human interactions,” writes Laura Pappano in her book, The Connection Gap. “Why meet when you can e-mail? And digital video makes it seem like you’re there. Right?” While interviewing a terminally ill woman who chatted online to escape loneliness, however, Pappano discovered that the woman gradually grew cynical of the superficial interactions with her ‘friends’ – to them, she was merely a name on a screen, disembodied from her cancer and the world around her. They didn’t perceive the pain in her eyes or voice as she communicated with them. Her life and death had no impact on their conscience.
Posted by: Lewis Green | 01.16.07
A gadget is just another word for big people toys. Something to kill time with or fill a void.
Tools, on the other hand, are
implements that help you work.
Pre-occupation with gadgets is
mindlessness. I see too much
redundancy and bloat with all of the electronics we have at our disposal. Ownership of the gadget has become more important what is done with it.... its like
electronic jewelry. Pretty but who cares?
Posted by: Jon Foster | 01.18.07
I have a Verizon Pocket PC and it has changes my life greatly. It indirectly caused my family to get rid of the TV and cut way back on time spent in email on the family computer. We spend more time together because of it. TV Advertisers take note.
Posted by: James O'Brien | 01.18.07
I love the diversity of thoughtfulness in these comments. The subject's answer isn't black and white but I do think we need to take stock of technology and how it helps or hurts us in terms of our humanity.
Posted by: Lewis Green | 01.18.07