MediaBuyerPlanner: Beefeater Gin and its ad agency Publicis are kicking off a new campaign in May -dubbed "Forever London."

Five print ads break in GQ and other national magazines, MediaPost reports. Two outdoor executions will run in several major cities. All carry the tagline "Forever London since 1820."

In addition, Design Bridge is giving Beefeater packaging a new look. Joanne Kletecka, vice president Beefeater Gin, Pernod Ricard USA, says the new packaging positions Beefeater as a contemporary and sophisticated brand and that it will drive growth.

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