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MediaBuyerPlanner: The Ad Council and the U.S. Army worked with AdPack USA and Zim2 for a "Boost" public service advertising campaign designed to motivate students to stay in school and obtain a high school diploma.
The partnership paired out-of-home marketing company, AdPack USA and their branded tissue products, with youth marketing company Zim2, to donate thousands of tissue boxes and individual tissue packs to New York City's high schools with at-risk students.
The Boost campaign's sponsored tissue boxes and packs will feature the stories of individuals who have been helped by the campaign and will be distributed throughout classrooms and guidance offices.
Through the AdPack and Zim2 joint venture, other advertisers can now reach students in the 100,000 schools, libraries, camps, and youth service organizations across the country that Zim2 has partnerships with.
Now through March 2007, AdPack is holding a tissue pack design contest. The winning creative team receives a free campaign, plus cash.
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