MediaBuyerPlanner: MediaSpan Networks has added nearly a dozen newspaper and TV websites to its network of local affiliates, including The Orange County (Calif.) Register.
New additions also include alternative weeklies Philadelphia City Paper, The Austin Chronicle, San Antonio Current, Salt Lake …
Archive for January, 2007
Wednesday, January 31, 2007
MediaSpan Adds New Local Affiliates
Tribune Co. Unlikely to Accept Chandler Family Offer
MediaBuyerPlanner: The Tribune Co.’s buyout offer from the Chandler family expires today at 5 p.m., and sources say the chances of Tribune Co. accepting the offer are slim.
Based on the need for the company to get the best deal for its shareholders, Tribune Co. may react negatively to the Chandler…
Despite ‘American Idol,’ Univision’s ‘Ugly Betty’ Forges Ahead
MediaBuyerPlanner: Univision’s Mexican version of the telenovela upon which ABC’s Ugly Betty is based – La Fea Mas Bella – is rising in ratings in recent weeks, despite the fact that it airs against American Idol.
Though the telenovela appeals to the same audience as AI – adults 18-34 – the show h…
People.com to Launch Celebrity Database
MediaBuyerPlanner: Time Inc.’s People.com will launch a celebrity database as part of an ongoing plan to revamp websites this year.
The database will include updated celebrity profiles and original editorial content, according to Mediaweek. Time Inc. chairman and CEO Ann Moore says that People Inc…
Ad Space Available on College Basketball Backboards
MediaBuyerPlanner: The space behind the backboard in college basketball arenas is being used for advertising at more than 40 colleges around the country.
A three-foot by one-foot strip, attached to the basket stanchion support arms and running perpendicular to the backboard, sports signs for State…
PhRMA: New DTC Study Has Little Relevance to Today
MediaBuyerPlanner: A study published in the Annals of Family Medicine criticized direct-to-consumer prescription drug advertising, and advertisers’ lobbying groups are calling it out-of-date and misconceived.
The study said that seven of the 38 ads captured in the study were so-called reminder ads…
Toyota, Honda Extend Agreements with XM
MediaBuyerPlanner: Toyota Motor Sales, U.S.A. has extended its agreement with XM as its factory-installed satellite radio provider for Toyota and Lexus vehicle models.
The new agreement extends the current partnership between the two companies through 2017, according to XM. Toyota’s annual factory…
Former ‘LA Times’ Ed. Joins NYT as D.C. Bureau Chief
MediaBuyerPlanner: Los Angeles Times’s ousted editor, Dean Baquet, will join The New York Times as Washington, D.C., bureau chief.
Staffers at the D.C. bureau, which has weathered a couple of difficult years, look forward to Baquet’s expertise, writes Editor & Publisher. His hiring immediatel…
Minnesota City Refuses to Power Clear Channel Billboards
MediaBuyerPlanner: Minnesota seems to be a state at the forefront of an emerging controversy surrounding the use of digital billboards along the country’s highways, and the decisions being made within its cities are bound to be watched closely by advertisers and outdoor advertising companies alike…
Sweden to Open Second Life Embassy
MarketingVOX: Major corporations like IBM are already using Second Life as a business tool; now, Sweden plans to be the first country to open an embassy in the virtual world.
According to Reuters, the embassy will be called House of Sweden and is modeled after the country’s new embassy in Washingt…
