MediaBuyerPlanner: NBC’s hit show Heroes is taking a break, but is returning to the network Jan. 22. To help give the second phase of the show a boost, the network planned a marketing blitz.
NBC gave away 10,000 T-shirts at a Dallas/Philadelphia football game televised by NBC on Christmas Day, wri…
Archive for December, 2006
Tuesday, December 26, 2006
NBC Flaunts ‘Heroes’ at Christmas Day Game
Boston Cardinal’s Podcasts another First
MarketingVOX: Boston’s Cardinal Sean O’Malley, leader of the fourth-largest U.S. Roman Catholic diocese, is the first of 186 cardinals worldwide to launch a podcast, reports Reuters. In September, O’Malley became the first U.S. cardinal to launch a blog.
Cardinal Sean’s first video podcast, delive…
Online Dating Sites Get Busy in New Year
MarketingVOX: The year might be winding down for many business sectors – but, for online-dating services, immediately before and after New Year’s is a peak time for attracting new customers.
As Americans make their New Year’s resolutions, beginning a new relationship will be a top priority for sin…
YouTube’s N64 Kids Find New Fame with BMW
MarketingVOX: Rachel and Brandon Kuzma have gone from internet sensations to starring in their own commercial, thanks to the power of YouTube – and the watchful eyes of BMW.
The Kuzmas, stars of a wildly popular family video shot as they celebrate after unwrapping a Nintendo 64 on Christmas mornin…
Congdon Lands Gig at Blip.tv, Dove an Advertiser
MarketingVOX: Vlogging superstar Amanda Congdon has landed a job as the star of the new web-based show “Starring Amanda Congdon.”
Congdon, who works as a video blogger for ABCnews.com, is launching the new show in partnership with New York-based video sharing startup blip.tv, ClickZ reports. Congd…
Microsoft Behaviorally Targets Ads with Hotmail, Search Data
MarketingVOX: Microsoft wants a bigger piece of the online advertising pie and is making a global push to sell behaviorally targeted ads using Hotmail-user and search data, writes Reuters, citing a Wall Street Journal article.
Microsoft is combining personal data from Hotmail’s 263 million users w…
E-Commerce Trends Emerge as Holiday Spending Booms
MarketingVOX: Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons – Nov. 1 through Dec. 20 – or 26 percent more than the year-earlier, according to comScore.
Among the e-commerce trends this holiday season are increased traf…
Banner Ads Come to Verizon Mobile Phones
MarketingVOX: With mobile advertising poised to surge in 2007, Verizon wireless – a brand among the nation’s most advertised – intends to seize the opportunity and itself become an ad medium.
Banner ads will begin appearing on news, weather, sports and other websites that users visit via their Ver…
When You Look in the Mirror, What Do You See?
The face of many brands. That’s right. You are the face of your business, whether owner or employee; the face of your image, whether mom or dad, friend or foe; the face of your volunteerism, whether a museum or a cause….
Although there are exceptions, such as WalMart, where its customers usually…
The Donald Needs a PR Lesson
No matter which of these two celebrities you like or dislike — Rosie O’Donnell or Donald Trump — this public display of character debasement is just so wrong. Forget that it’s the season for peace and goodwill and that the timing is crummy; this war of character slander sets a bad PR example,…
