MediaBuyerPlanner: The HD Digital Radio Alliance has renewed its charter and broadcasters have increased their advertising commitment by $50 million, or 20 percent, to $250 million in ad time for next year, RadioInk reports.
Alliance companies will promote HD Radio and the new HD2 multicast channe…
Archive for December, 2006
Friday, December 1, 2006
HD Radio Alliance Ups Ad Commitment by $50 Mil
‘Metro’ U.S. Editions Debut ‘Advertiser-Friendly’ Redesign
MediaBuyerPlanner: Metro – the newspaper that reaches over one million readers daily in the U.S. – has unveiled an editorial redesign for its U.S. editions in New York, Boston and Philadelphia.
The updated look and added features reflect changes made first to Metro Sweden last summer; the global n…
Walter Karl Offers 2.8 Million B-to-B List
MediaBuyerPlanner: A new b-to-b list has hit the market, comprised of 2,821,786 international business executives.
The list, managed by Walter Karl, a division of infoUSA Inc.’s Donnelly Marketing, includes titles such as purchasing managers, CEOs, chief technology officers, IT directors, presiden…
Direct Sales Down at J.C. Penney
MediaBuyerPlanner: J. C. Penney posted a 17.5 percent increase in Internet sales for the month of November compared to the same period last year, but Direct reports that direct marketing sales for the four weeks ending Nov. 25 decreased 0.3 percent from last year to $290 million.
Jos. A. Bank Clot…
‘30 Rock’ Gets Season Green Light
MediaBuyerPlanner: NBC’s last show with an unclear future, 30 Rock, has received a full-season order.
The Alec Baldwin comedy was recently switched to Thursday nights as part of a two-hour comedy block, and pulled a 3.0 rating in the 18-49 demo, a 25 percent jump from its previous season average, …
Philly Strike Temporarily Averted
MediaBuyerPlanner: A planned strike has been temporarily averted at the Philadelphia Inquirer and The Daily News. Though the deadline for union talks was 12:01 this morning (Friday), management and unionized newsroom workers suspended negotiations and agreed to resume talks Friday morning.
The pre…
MPlanet 2006: Ushering in a New Era for Marketers
It’s perfectly fitting that Mplanet 2006 is being held at a Walt Disney World. After a full day here, I’m as glassy-eyed and over-stimulated as the toddlers coming back to the resort hotel from a long day at the park….
First off, a few words about the conference. Mplanet, produced by the Chicago…
Does the “10-Year Rule” Apply to Marketing?
Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to “world-class” status….
Earlier in the year I wrote a MP…
