MarketingVOX: With the continued increase in the reliability of online advertising and the ability to track online ads, don’t be surprised to see that ratecard be a tad pricier next year.
Online advertising revenues are expected to grow 31 percent, to $16.4 billion, in 2007, accounting for 6 perce…
Archive for December, 2006
Wednesday, December 27, 2006
Online Ad Prices Likely to Rise in ‘07
SoftWave Beating Google at the Radio Ad Game
MarketingVOX: As Google struggles to adapt its ad management system for offline media, SoftWave Media Exchange is becoming an established presence, claiming that net revenues from its online radio and TV media marketplace more than tripled between the first and third quarters of 2006, reaching $70…
YouTube’s Year in Video
MarketingVOX: With Time Magazine’s announcement that You are its Person of the Year because of the proliferation of user-powered content, Wired has posted a slew of the best online videos of 2006.
The Confessional. Topping the list is Lonelygirl15’s confessional videos that became an overnight sen…
Google Testing Video Ad System
MarketingVOX: Google is testing in-stream video ads, hoping to eventually create a system, similar to AdSense, that pairs small-scale video creators and advertisers.
Google has recently begun airing 15-second commercials for Allstate in videos developed by Beet.tv, a producer of video interviews, …
The Word-of-Mouth Power of Wii
There is an article in Monday’s Los Angeles Times about getting women to try the new Nintendo Wii product….
Perhaps because I am not around kids on a daily basis, I have never really been exposed to gaming. Nor does the idea of being inside with a gadget and a monitor appeal to me much, in gener…
The New Green Scare
A little historical back drop for you: Back in 1947, Ronald Reagan, President of the Screen Actors Guild was called to give testimony to the House Un-American Activities Committee on communist activities within SAG. A quote from Reagan is important to be reminded of today regarding Microsoft Vista…
Tuesday, December 26, 2006
President Bush Admits to Reading Newspapers
MediaBuyerPlanner: In a snarky article, The New York Times writes that there is hope for the newspapers industry after all. Despite the recent slides in readership that many newspapers have suffered, at least one person has begun reading newspapers: President Bush.
After having said in 2003 that h…
Multichannel Marketers Score Significant Sales Growth
MediaBuyerPlanner: Consumer retail spending at U.S. websites from Nov. 1 to Dec. 8 was up 25 percent from the same period last year.
Total spending reached $15.6 billion, according to comScore Networks, and smaller retailers are enjoying some of the increase, writes DM News.
Integrated marketers -…
Air America Wins Victory in Madison
MediaBuyerPlanner: Public outcry against a change in format of a Madison, Wis., radio station has prompted the station to keep airing Air America rather than switching to Fox Sports Radio.
The station, WXXM-FM, had planned to axe the liberal network and begin airing a local sports format on Jan. 1…
AT&T Expanding TV Service to Seven More Markets
MediaBuyerPlanner: AT&T plans to announce later this week that it is kicking off its telco TV service in seven markets, giving it a total of 11 markets by Jan. 1.
That’s down from the 15 it initially promised by that date, but the company needed the delays to ensure that all the kinks were wo…
