Mark your calendars for January 11, when MarketingProfs hosts a tour of Second Life especially for marketers. Hosted by emerging media evangelist Greg Verdino, “The Hitchhiker’s Guide to the Metaverse: Second Life for Marketers,” is a virtual tour, meaning that you don’t have to pack a sweater and…
Archive for December, 2006
Friday, December 8, 2006
Coming January 11: A Second Life Tour for Marketers
Continue reading "Coming January 11: A Second Life Tour for Marketers"
Why You Should Pitch Your Business to TechCrunch
If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique selling proposition) and your elevator statement….
Now, normally, most businesses start with those things in a business plan. However…
MarketingProfs Book Club (Update): Bookworms Are Cool… and Global
About 72 hours after launching the MarketingProfs Book Club…already 450+ members’ strong…I’m pleased to report we’ve come mighty far, and from far-reaching regions. This old media (books) meets new media (the Web) meets new best practices has caught on across all continents (save Antarctica)…….
Thursday, December 7, 2006
‘Second Life Liberation Army’ Targets Brands
MarketingVOX: As virtual world of Second Life grows in size, drawing brands into it, so has it spawned virtual terrorists – or freedom fighters, depending on one’s view. Security researcher and e-commerce consultant Wayne Porter of ReveNews held an exclusive?interview?with a member of the Second L…
Time-Warner Pres: AOL May Compete with MySpace
MarketingVOX: Time-Warner’s president said Wednesday that the media company isn’t looking to split off AOL, and instead may expand the online service to compete with social-networking sites such as MySpace.
“There’s no reason we shouldn’t be a leader in social networking,” Time Warner President an…
DMA: New Laws Could Crack Down on Email
MarketingVOX: A new series of proposed laws could make life much harder on email marketers, if they are passed.
Several bills are simmering at the state level that could force email marketers to switch to an opt-in model, rather than the current opt-out one, according to Jim Conway, vice-president…
In-Game Dynamic Ad Network Launched
MarketingVOX: Mochi Media, which tracks web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games, reports AdWeek.
The service, MochiAds, is giving advertisers access to the ballooning global community of independent game makers “who d…
AOL Might Buy an Online Advertising Company
MarketingVOX: As AOL’s transition to a free service continues to pay dividends for the online service, Time-Warner is beginning to shop for an online-ad company to bolster the transformation.
Time-Warner CEO Bob Parsons said AOL is making progress after switching to a free, ad-supported model – an…
Google Checkout Drops Fees through 2007
MarketingVOX: Google Checkout will now be free to use for all online merchants through the end of 2007, regardless of whether they are Google AdWords advertisers.
The no-fee promotion, originally slated to end Dec. 31 of this year, was extended through the end of 2007 based on positive response fr…
Ads on Niche Sites More Engaging
MarketingVOX: Ads that appear in niche websites get more attention from broadband users than ads on sites that have more than a million unique visitors, according to study results to be released next week, reports MediaPost.
Respondents to a Media Screen survey indicated that they would be slightl…
