MediaBuyerPlanner: The media habits of affluent “empty nesters” are led by newspapers and the internet, according to Bob Jordan, president of International Demographics, Inc.
Based on information in a new report from The Media Audit, more than 27 percent of empty nesters spend an hour or more each…
Archive for December, 2006
Wednesday, December 27, 2006
Empty Nesters Read Newspapers One Hour per Day
Popular New York DJ Dies
MediaBuyerPlanner: A DJ for Clear Channel urban station, WWPR in New York, was shot earlier this month and died Saturday, Dec. 23.
Hip-hop jock Carl Blaze was shot more than a dozen times outside an apartment building in Manhattan on Dec. 7, writes Mediaweek. He had been a DJ for Power 105.1 for a…
InfoUSA to Rename Donnelly, Launch Networking Site
MediaBuyerPlanner: InfoUSA Inc. has dropped the Donnelly Marketing name, renaming the unit InfoUSA National Accounts.
The unit formerly known as Donnelly Marketing will move to InfoUSA’s headquarters in Omaha, Nebraska, and all technology, database marketing and product functions will take place f…
Local TV Wakes Up Ever Earlier
MediaBuyerPlanner: An NBC Universal owned-and-operated station in Chicago has plans to launch the earliest of all early shows on local TV, beginning Jan. 15.
WMAQ will air Barely Today at 4:30 a.m., writes Mediaweek. The show will be simulcast on an Emmis Communications’ rock station, WLUP-FM.
The…
CBS’s ‘The Class’ Fails, Adam Sandler Production on the Way
MediaBuyerPlanner: A comedy from Adam Sandler’s production company will debut on CBS beginning Feb. 5.
The Rules of Engagement, which focuses on two couples and one single friend, will air at 9:30 p.m. on Mondays, writes Mediaweek.
The show will replace The New Adventures of Old Christine for seve…
‘Star Tribune,’ Ousted by McClatchy, Sold to Avista Capital
MediaBuyerPlanner: The McClatchy Co. has made a surprise announcement concerning The Minneapolis Star Tribune, capping off a year of change for the newspaper company with one final, but significant, modification.
In a deal with a New York investment partnership, McClatchy will sell its largest new…
Machinima Producers Launch Ad-Supported Videos
MarketingVOX: Brothers D.W. and Clint Hackleman’s Dementia-Myndflame Studios is one of the up-and-coming producers of machinima – short films created using videogame graphics – and they are now running ads in their films, reports MediaPost.
Using graphics from the game World of Warcraft, which pro…
Cube Fabulous Draws Millions, Advertisers Notice
MarketingVOX: In its second season, online reality show Cube Fabulous has grown its audience to 4.5 million unique visitors and signed several big name sponsors, ClickZ reports.
The show’s format consists of seven-minute online episodes, during which disgruntled cube dwellers have their desks “pim…
New Wikia Search Engine Causes Rumor Eruption
MarketingVOX: Since the London Times published a story before Christmas regarding Wikia’s “Google Killer,” Wikia has released updated info on its new search engine to slow the rumor mill in the blogosphere – including a screengrab of the app that Wikia founder Jimmy Wales says is inaccurate.
What …
Xbox Outselling Web in Movie Downloads
MarketingVOX: Though there are only about 3.5 million Microsoft Xbox 360s in the U.S., people are buying more movies via Xbox’s Live service than via websites like Amazon’s Unbox digital download service, according to Variety.
That a gaming system is outselling the world’s biggest e-tailer makes s…
