MediaBuyerPlanner: Increasing the size and quality of a magazine’s pages may improve readers’ perceptions of the magazine – and its ads.
That’s what Hearst Magazines is hoping, at least, with its seven-figure investment in Redbook. The initiative will increase Redbook’s trim size by 5 percent and …
Archive for December, 2006
Thursday, December 14, 2006
‘Redbook’ Gets Bigger, Better – Literally
26% of Search Results Link to Consumer Generated Content
MediaBuyerPlanner: More than 25 percent of search results on Google for the world’s 20 largest brands are links to consumer generated content, according to research released by Nielsen BuzzMetrics at the Word of Mouth Marketing Summit & Research Symposium this week.
Max Kalehoff, BuzzMetrics’…
The Home Depot Moves Into China
MediaBuyerPlanner: The Home Depot Inc. has plans to expand into China with its purchase of The Home Way, the first “big box” home improvement retail chain in that country.
The definitive agreement between The Home Depot and The Home Way has been signed, and necessary Chinese government regulatory …
‘Biggest Loser’ Brings NBC Wed. Night Win
MediaBuyerPlanner: NBC snared another win last night, as its two-hour finale of The Biggest Loser hit a season high, even managing to beat Criminal Minds on CBS in the 9 p.m. hour.
The Biggest Loser averaged a 5.4 to Criminal Minds’ 4.7, writes Media Life. However, Criminal Minds was more than 3 m…
Round-the-Clock Xmas Music Means More Listeners
MediaBuyerPlanner: About 400 stations in the U.S. have changed format to play Christmas music around the clock, in the hopes of snaring a bigger share of listeners and advertising dollars.
According to Tom Taylor, editor of trade publication Inside Radio, Americans can’t get enough of the format, …
More Advertisers to Increase TV Spend than Online Media
MediaBuyerPlanner: New research shows that TV might be seeing a slight resurgence with advertisers, with more advertisers planning to increase their TV spend than their spend in online media.
According to the just-completed fall Advertiser Perceptions survey of 2,400 decision makers, 31 percent pl…
GSD&M to Wal-Mart: Thanks, but No Thanks
MediaBuyerPlanner: Incumbent GSD&M – invited by Wal-Mart to re-pitch for the $580 million account after the retailer reversed its decision to bring on DraftFCB – has declined to rejoin the fray.
In a statement released by GSD&M, the agency’s co-founder and President Roy Spence said: “I w…
Tribune Co. Declines Geffen’s $2B All-Cash Offer (for Now)
MediaBuyerPlanner: The Tribune Company has declined to either accept or reject David Geffen’s $2 billion, all-cash offer for the Los Angeles Times, opting instead to continue seeking offers for the company as a whole.
Several private equity firms, along with newspaper giant Gannett Co. and an alli…
Cultural Anthropology In Marketing
Cultural Anthropology as a marketing tool is an idea whose time has come. In the past, only a few major consumer product companies (read: Procter & Gamble, Whirlpool, Volvo, among others) tinkered with anthropological research into consumer behavior. Now, more and more companies are adopting this to…
ZUM Soap, and Reconsidering Consumer Involvement
A recent NY Times article on ZUM soap gave me cause to reconsider the consumer involvement theory as well as the many matrices that determine when to apply emotional or rational messaging….
Soap. Yes, soap. Something we all use every day. And somehow, soap has moved from a low involvement, ratio…
