MarketingVOX: To promote the film The Messengers, Sony is offering a new ringtone that is literally for teenagers only – because only they can hear it.
The ringtone cannot be heard by adults over the age of 25 – and so ties into the theme of The Messengers, in which a child can sense and hear thin…
Archive for December, 2006
Thursday, December 28, 2006
Ringtone Only Teens Hear Promotes Sony’s The Messengers
eBay, Dominos Partner for Promotion
MarketingVOX: Dominos is giving customers the chance to buy normally high-priced items, such as iPods, for $9.99 on eBay, but only after playing a special online scavenger hunt that the pizza maker has created.
People who wish to purchase one of the items will first have to visit www.anythinggoesd…
Match.com Repositions from ‘Relationships’ to ‘Image’
MarketingVOX: In an effort to stay competive in the slowing world of online dating, IAC/InterActiveCorp’s Match.com has adopted the tagline “It’s okay to look good” in a multi-media push by indy agency Hanft Unlimited in New York.
According to AdWeek, the $60 million effort puts Match’s Portrait T…
Advertisers Ignore Craigslist Rules, Promote Products
MarketingVOX: Advertisers are frequently violating site rules by placing ads on the popular classified site Craigslist, much to the chagrin of the community of Craigslist users.
Although commercial ads aren’t supposed to appear in the “for sale” section of the site, advertisers are placing ads the…
JWT’s 2007 Trend Forecast: Wii, Social Networks, Skype
MarketingVOX: Skype and other Voice over Internet Protocol (VOIP) phone services, Wii and next-gen gaming systems, and social networking will be the top three defining trends of 2007, according to a list released by ad agency JWT, MediaPost reports.
“Trends are illustrated by the products and serv…
Toyota to Use Hybrid Fans’ Videos in Broadcast Spots
MarketingVOX: Toyota’s new Hybrid site (Toyota.com/hybrids) isn’t merely another community site for hybrid owners – but also a source of raw material for future broadcast spots.
Toyota’s Hybrid site is asking its nearly 10,000 users to submit video or written messages on why they have bought or su…
When Chaos Strikes
Having several times been on the receiving end of unexpected news or unanticipated events that upend and redefine your life, my heart goes out to our friend (and Daily Fix contributor) Gavin Heaton ….
Just prior to Christmas, Gavin’s father-in-law Noel was one of a group of cyclists who were hit…
Intimate Intruders
Cell phone service providers are desperate to find new revenue streams, so it’s not surprising that Verizon is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile phones….
Of course, marketers are salivating at this poss…
Edelman: New Ethics Scandal Brewing with Microsoft’s Blogger Bribe Campaign
Edelman PR, the folks who brought you Wal-mart flogs, has a new ethics scandal brewing. And this time they’re in bed with Microsoft and a group of high-profile bloggers….
Wednesday, December 27, 2006
Report: CPGs Reach Women via More Online Marketing
MediaBuyerPlanner: CPG companies that increase their online spending can engage women more effectively.
That’s according to research from digital marketing agency iCrossing, writes DM News. The study, How America Searches: Consumer Packaged Goods, suggests that multiple online channels to market C…
