MarketingVOX: A recent ruling by the FTC on word-of-mouth marketing has resulted in controversial PayPerPost’s requiring its bloggers to disclose that they are being paid to blog about a product or service.
The startup quickly drew fire in the blogosphere earlier this year when it announced a plan…
Archive for December, 2006
Wednesday, December 20, 2006
PayPerPost Asks Bloggers to Fess Up about Payments
HuffPo Names Advertising.com’s Smith as Revenue Officer
MarketingVOX: The Huffington Post has tapped James Smith to be the site’s first chief revenue officer, effective January.
Smith will be joining HuffPo from his current stint as chief of publisher services at Advertising.com, MediaPost reports.
“I’ll be in charge of all revenue streams, including a…
Google, NASA Partner to Bring Mars, Moon to the World
MarketingVOX: Web surfers may soon be able to explore the canyons of Mars and experience a virtual flight over the surface of the moon thanks to a deal announced Monday between Google and the National Aeronautics and Space Administration (NASA) Ames Research Center, according to Reuters.
The Space…
NBC Taps Perrette as Digital Content Negotiator
MarketingVOX: Former NBC Universal Cable chief financial officer Jean-Briac Perrette was named president of NBC Universal digital distribution, reports AdAge.
Perrette will be the lead negotiator with web-search giants such as Google and Yahoo and other internet portals interested in partnering wi…
AOL Restructures Management
MarketingVOX: AOL CEO Randy Falco has unveiled a new management structure that configures the company into six business divisions reporting to Ron Grant, president and chief operating officer, who in turn reports to Falco.
The executives reporting to Grant will include Kevin Conroy, heading produc…
Umbria Offers Blog Lists to Marketers
MarketingVOX: Market research firm Umbria has introduced a service that connects marketers with individual bloggers who are discussing marketers’ products, and it’s marketing the service as ideal for seeding a community of supporters for word-of-mouth campaigns; testing of concepts, positioning an…
Ebay Loses Its Grip in China
MarketingVOX: Even after investing $100 million in China in 2005, ebay is finding that replicating its business model there just doesn’t work.
According to the Financial Times, the auction site decided on Monday to give control of its main China operation, Eachnet, to Beijing-based portal and tele…
To Reach Small Business, Microsoft Tries Innovative Marketing
MarketingVOX: Microsoft has launched two initiatives – rich media and a contest with a huge cash prize – to raise awareness of its new small and midsize business Office Live software packages, reports ClickZ.
Rich media ads, using Rovion’s InPerson platform, feature Fred, a guy in a gorilla suit t…
MSN Pink Ads Pulled – Too Racy
MarketingVOX: MSN dropped a blog-targeted ad campaign by Control Room, an independent company that produced on-demand concerts for MSN, to promote a Pink concert on the portal because some of the work was in poor taste, reports AdWeek.
Control Room planned a banner push on celebrity blogs Pink is …
Digitas VP: Second Life Ain’t All That – Yet
MarketingVOX: In an attempt to sort out the hype from the hip, Digitas VP Greg Verdino takes a sober look deep into?Second Life (via the DailyFix).
His MarketingProfs article, “Welcome to Second Life, Marketers,” pulls marketers into the all-but-desolate worlds created by major marketers in Second…
