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Eric Frenchman Eric Frenchman   Bio
12.12.06

Setting the UPS Truck on Autopilot

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My wife is the classic super star shopper. Back in her day she once hit six malls across three states in just one day. No exaggeration, 3 different states. That's a lot of shopping bags....

However, no more. Yes, we did go to a mall after Thanksgiving, but that was more about getting ideas for our holiday lists. And, when we do go to a retail store, it is one of the local ones in Chester for unique gifts and for just a walk about town.

Did my wife suddenly stop shopping? No. She buys almost everything online.

Take this past Friday as an example. The mailman once again rang the front door to drop our mail off and a package. An hour later (mind you I have a home office), the door rang again and it was DHL with another box (BTW - I didn't think DHL was still in business). Then an hour later, it's the doorbell again but this time it is Federal Express with another box.

Ok. That has to be it right?

Wrong. Around 4:30 PM I see the brown truck back into my driveway. Yes, back in... because it is easier for the driver to get the boxes out. So, I met him down in my garage to get more boxes.

What did he say to me when I opened my garage door and he saw this picture?">Dsc03431

"Man, I hit Long Valley and I set my truck on autopilot to your house." BTW - those boxes prevent me from pulling my car into the garage.

So, what does our favorite shopper have to say about online shopping?

First, looking online for ideas is not very easy or fun.

Second, it is hard to figure out what you are going to look like or how the shoes or clothes will fit. That's why the return policy is so critical.

Finally, search functions are also critical -- not just paid click on Google results, but search on the ecommerce sites.

What's Mary's secret? She uses catalogs to supplement the lower resolution of PCs to figure out what something will look like and to get ideas for people. Don't need a connection to do that and believe it or not, some things are just better the old fashioned paper method. However, when it comes to placing the order, nothing beats online.

Yes, with all the shopping we do online, I'm sure of one thing. These shippers better be cashing in big time, at least my stock portfolio looks a lot better than my car parked out in the cold until Christmas.

BTW, if you need to go to a good place at the last minute. Ask Mary. She knows. I needed a place to buy shoes. She said go to Zappos - they have everything and a 365 day, free both ways, return policy. (Try reading return policies at big retailers like Target to see how that compares.) Their site side search is terrible, but you can find almost anything and they ship quickly. That white Zappos box on the bottom of the picture arrived within 3 business days. Have a merry online shopping...

PardonMyFrench,

Eric



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Comments

Hi Eric,

Interesting post--there's nothing like having one post corroborate another one. My entry last week: "Paperless Marketing?" has now been validated by your wife and her buying patterns. Checking out the catalogs and then ordering online for speed, efficiency and quick shipping. Shopping in this manner, rather than visiting mall after mall, points to a vital transition most of us are making. Regardless, consumerism is what keeps our economy cranking. . .Thanks for your observations and for sharing your real life experiences with us. And: happy holidays, Eric.

Posted by: Ted Mininni | 12.12.06

Mary sounds great. I sincerely hope one or both of you are prosperous, I haven't seen that many boxes since we moved from the left to the right coast.

As for me, I hate shopping so the online experience is a life saver. Now I can give my wife something other than hastily home-made coupons for a free backrub on all those special days.

Posted by: Lewis Green | 12.12.06

Eric/Ted-- I noticed the same thing about the synergy between Ted's last post and this one! For those who missed it...it's here:

http://www.mpdailyfix.com/2006/12/paperless_marketing.html

And Lewis...free backrubs? You mean you usually make her PAY?! ; )

Posted by: Ann Handley | 12.12.06

Ann,

Ah, yeah! Is there something wrong with charging your spouse for backrubs? I give her a discount.

Posted by: Lewis Green | 12.12.06

great post. I know a lot of people that are still afraid of shopping online because of identity theft.

Does your wife have any advice about that?

I love the sound of the UPS truck roaring up to my house. The driver always remembers my name - okay sure, he looks on the box for my name - but he says it like he's known me for years.

Happy Holidays all!!!

Posted by: Tammy Strnatka | 12.12.06

Thanks for the comments. Yes it is a great post (pat on the back for me), but waiting to see what my wife thinks because that's all that matters, right?

Eric

Posted by: Eric Frenchman | 12.12.06

eric, i'm a lucky guy: i don't have a garage!
lewis, you gave me a great idea about charging backrub. at the end of the day i'm in charge of cooking at no expense.

Posted by: gianandrea facchini | 12.12.06

You know Tammy, my wife is not worried about identity theft at all. Maybe it is because she just uses her Amex card and doesn't think about it or she is just so used to having me around to decide whether the site is legit. One of her tips is that she never clicks on a PPC below the first page and tries to stick on the natural search. She helps me out a little on search and knows that the natural search is harder to fool.

Eric

Posted by: Eric Frenchman | 12.12.06

BTW - my wife thought it was one of my best posts ever...maybe one of those boxes will be for me.

Eric

Posted by: eric frenchman | 12.14.06

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