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MediaBuyerPlanner: Consumer retail spending at U.S. websites from Nov. 1 to Dec. 8 was up 25 percent from the same period last year.
Total spending reached $15.6 billion, according to comScore Networks, and smaller retailers are enjoying some of the increase, writes DM News.
Integrated marketers - those with brick-and-mortar presences - pushed online marketing efforts aggressively, resulting in a faster rate of increase than pure-play retailers. Seven of the largest 10 online retailers this season are those with brick-and-mortar stores.
Sites with sales growth surpassing 50 percent over last year included BestBuy.com, Ticketmaster.com, Walmart.com, Apple.com and Victoriassecret.com.
Multichannel marketing was predicted by DM News in August to be of particular importance to marketers this holiday season.
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