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MediaBuyerPlanner: Emap Consumer Media (owned by the U.K.'s Emap) plans to halt U.S. publication of lad magazine FHM.
With the dissolution of the U.S. version of the magazine, Emap is suspending its efforts to publish in the U.S. magazine marketplace, writes Mediaweek.
Emap Consumer Media CEO Paul Keenan said in a statement, "Trading conditions in the U.S. market have deteriorated over the past 12 months and we do not expect an improvement in the near term." The FHM website will continue to exist.
FHM's total paid and verified circ fell 3.2 percent in the first half of this year compared to the same period last year, according to the Audit Bureau of Circulations, while newsstand copies fell 6.6 percent. Rival Maxim rose 1.9 percent to 2.58 million in the same period.
Ad pages plummeted 21.4 percent in 2006.
The men's category slumped badly in the first part of the year, both in the U.S. and in Britain.
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