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MarketingProfs Daily Fix Blog
As I told a fellow blogger yesterday, one of the great things about blogging is that every post is a new experiment in viral marketing….
When CK created her amazing collage of what many of us marketing bloggers had gained from blogging, I told her the main thing I had gained was knowledge. And s…
Breaking news! This just in… if you haven’t heard. Simple works….
No kidding, it does. SHOCKING, I know. Yet, inevitably, in classic link-bait fashion, somebody with a vested interest (darn consultants!) is trying to reinvent what we all have known by making up a lame buzz-word.
Introducing……
In this season of reindeer games, a couple of blogging “games”–or, more specifically, memes–have been bouncing around blogs over the past few weeks. The two memes underscore two fundamental strengths of blogs and blogging–community and collaboration–which is what links them…..
MediaBuyerPlanner: Entercom Communications has settled with New York attorney general Eliot Spitzer, agreeing to pay $4.25 million to resolve the lawsuit brought against the company.
The settlement resolved the accusations that Entercom accepted kickbacks, or payola, in exchange for radio airtime,…
MediaBuyerPlanner: College football fans will be able to purchase downloads of full-length Bowl Championship games beginning with the BCS National Championship Game on Jan. 8.
The games will be available via the Fox Sports hub on MSN, Direct2Drive.com, iTunes and Amazon’s Unbox, writes Mediaweek. …
MediaBuyerPlanner: Key social influencers appear to follow a four-step path to sharing information about products and services to friends and colleagues, according to a new report due to be released next month from Innovision and StartSampling.
The report, a research study of Social Persuaders and…
MediaBuyerPlanner: Spending on all prescription drug brands will hit about $4.5 billion by the end of 2006, according to TNS Media Intelligence.
That marks another record year in advertising spending, topping last year’s spending by nearly 9 percent, writes Brandweek. Sepracor’s Lunesta insomnia d…
MediaBuyerPlanner: Google’s newspaper ad sales initiative has tripled expectations, according to a story that first appeared yesterday in the Washington Post, MediaPost writes.
With that success under its belt, the online giant plans to expand the pilot program in the coming year. After the trial …
MediaBuyerPlanner: When Arbitron goes live with its PPM service in Philadelphia on Jan. 11, it is likely that nine stations in the market will not be included in the ratings service.
Clear Channel, with six local stations, and Radio One, with three, have still not agreed to have their stations enc…
MarketingVOX: Netflix and Amazon.com were best at pleasing shoppers – during this holiday season as well as the previous one – according to the “Top 40 Online Retail Satisfaction Index” by ForeSee Results, reports MarketWatch.
The online stores of some traditional brick-and-mortar retailers showed…
