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MediaBuyerPlanner: In today's edition of Paul Harvey News & Comment, the broadcaster congratulated listeners for staying tuned to a radio station during commercial breaks.
Arbitron, for an improved accuracy in measuring the radio audience, developed a portable people meter," Harvey said. "The people meter, tested in the Houston market, proved itself and demonstrated that we now have a way to tell if you, the radio listener, tune-out during the commercial messages."
"Happily," he went on to say, "you do not. Ninety-two percent of radio listeners keep listening to and through the commercial. Good for you! Good for you!"
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