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MarketingProfs Daily Fix Blog
“One thing that’s somehow bothering me is that it seems we get caught up in our own BS…. I know it looks foolish if we don’t follow the hottest trend in marketing, but we should know better… is it really a new big thing or did we drink some of our own poison…?”
When I read that comment from …
MarketingProfs Daily Fix is now part of a new advertising and marketing aggregator site known as The Ad Feed. Those of you still managing our daily Web consumption with bookmarks and email (and my hand is raised way in the air here–guilty!), be sure to check out this site, as it’s tailor-made…
When you think about the best marketing efforts, they are often the ones with which you have been able to find some common ground. Whether that be in the fact that the television ad uses a model that looks like your sister, or you see a testimonial on a Web site from a person that lives in your…
Many of you faithful readers of the Daily Fix know first-hand that MarketingProfs has had a very fortunate year. After all, we launched this blog a mere 8 months ago and, thanks in no small part to all of you, have seen it embraced with a big group hug by marketers around the globe. But…
Whether you choose to or not, you likely will eat more than a little SPAM this holiday season….
According to an article at CNET News, “In October, 63 billion junk messages were sent daily, on average, compared with 31 billion a year ago, according to data from IronPort Systems. Another antispam …
MarketingVOX: AOL’s Advertising.com will partner with general trading firm Mitsui and Co. to operate a joint performance-based online ad network in Japan – the first joint venture for the online ad company.
Advertising.com hasn’t yet decided whether it will offer pre-roll or in-stream video advert…
MarketingVOX: In a victory for bloggers, other web publishers and newsgroup participants, the California Supreme Court ruled Monday that individual internet users cannot be held liable for republishing defamatory statements written by others.
The unanimous ruling is apparently the first to interpr…
MarketingVOX: The Washington Post has lost two of its top national political journalists, editor John Harris and reporter Jim VandeHei, to a yet-to-be-named multi-platform news organization, reports the Washington Post.
Owned by Allbritton Communicatoins, the multi-platform organization will inclu…
MarketingVOX: Wieden + Kennedy has lured Renny Gleeson away from his post at Carat Fusion as SVP, managing director. Gleeson will serve as W+K’s global director of digital strategies.
Starting Dec. 1, Gleeson will work with W+K’s top clients on possible partnerships, as well as emerging media and …
MarketingVOX: Interpublic Group’s Wenham, Mass.-based Mullen beat Omnicom Group’s Element 79, Chicago, in a review for the travel website’s account formerly held by WPP Group’s Young & Rubicam, Chicago.
The move comes as Orbitz appears to be taking market share away from rivals Travelocity, Expedi…
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