MarketingVOX: Simple, relatively low-cost techniques related to search keywords, titles and descriptions can dramatically improve search performance for advertisers, according to a new study of keyword performance for paid search campaigns.
The study by AOL’s Advertising.com tested three creative …
Archive for November, 2006
Wednesday, November 1, 2006
Advertising.com: Optimizing Keyword Creative Works Wonders
Ad Spend on Social Networks to Reach $2B in 2010
MarketingVOX: Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer.
Ad spending on social-networking sites will reach $2.15 billion in 2010, according to a new eMarketer repo…
Social Media: A Spash of Cold Water
Social Media Is Active Sharing Online. That’s Mike Murphy, Chief Revenue Office at Facebook’s definition and it works for me. Mike was the guest speaker at a recent AiMA event where he shared his views and about social media and insights about how the 18 to 24 demo views communication….
This is …
Branding: The Commodity Conundrum
My favorite section of Business Week magazine, Innovation, published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of 3iYing, a marketing and design strategy firm that specializes in marketing to girls ages 15 to 25….
In the a…
Communicate to an Audience of One
Whatever happened to communicating to an audience of one? It’s one of the first concepts that every writer learns….
It goes like this: Write as if you are telling a story to a single person. Imagine that person sitting and enjoying the words jumping off the page and coming to life in their minds…
