MediaBuyerPlanner: Sirius Satellite Radio will launch a new, live daily call-in talk show with psychic medium, bestselling author, and lecturer Mary Occhino. The show will air live Monday – Friday from 8:00 – 11:00 am ET on Sirius Stars channel 102.
The show, Angels on Call, will debut Monday, Dec…
Archive for November, 2006
Wednesday, November 29, 2006
Sirius Debuts Daily Psychic Talk Show
Salaries on the Rise for Beginner Buyers, Planners
MediaBuyerPlanner: Starting salaries for media buyers and planners have bounced back, reaching levels equal or above where they were at the top of the dot-com boom.
Those salary increases have yet to reach the upper echelons of media experience, writes Media Life.
According to a Media Life salary …
New Tabloid Reaches CA Teens
MediaBuyerPlanner: Freshink, a new tabloid in Victorville, Calif., and being published by Freedom Communications, plans to target teens.
The paper will be distributed locally to 80 locations, including high schools, writes Editor & Publisher. The staff is a mix of teens – over 20 teenagers ha…
Outgoing RDA Chairman Receives $4.5M Golden Parachute
MediaBuyerPlanner: The outgoing chairman of the Reader’s Digest Association, on the day before Ripplewood Holdings made its offer to take the company private, replaced his old employment contract with a new one that gives him a golden parachute worth more than $4.5 million.
Thomas O. Ryder’s move …
NFL Network Draws Barely a Third of MNF Audience
MediaBuyerPlanner: Despite breaking records on network television, the NFL’s debut on the league’s flagship channel was less than stellar.
The league’s heavily promoted debut of the NFL Network – a Thanksgiving day game between the Kansas City Chiefs and the Denver Broncos – averaged 4.2 million t…
Clear Channel Denies Talks with JC Decaux
MediaBuyerPlanner: Rumors to the effect that Clear Channel was in talks with J.C. Decaux to sell Clear Channel’s outdoor unit to the French firm are incorrect, according to Clear Channel.
An announcement Tuesday from Clear Channel specifically denies having any discussions with that company or oth…
YouTube Going Mobile, with Help from Verizon
MediaBuyerPlanner: Mobile YouTube, as rumored earlier this month, is finally here, at least if you are a subscriber to Verizon Wireless V-Cast, a $15 a month video and music service.
The two companies have entered into a partnership that will allow Verizon’s V-Cast subscribers access to some of Yo…
HSBC, Cornerstone Partner for Credit Card Program
MediaBuyerPlanner: Banking giant HSBC and cataloger Cornerstone Brands Inc. have penned an agreement to launch and manage a private label credit program.
The first credit card in the launch is The Territory Ahead credit card, which customers can use for The Territory Ahead and Isabella Bird brand …
‘Radar’ to Rise Again
MediaBuyerPlanner: Whatever else you might say about it, you can’t claim that Radar magazine isn’t persistent.
According to Adrants, the “cultural wannabee” magazine has placed an ad in this week’s Advertising Age, announcing its return. As Steve Hall writes, “We’ve lost count but we think this is…
‘House’ Drags Fox to Tuesday Win
MediaBuyerPlanner: Fox’s medical drama House, with its scruffily irascible hero played by Hugh Laurie, continues its strong showing, leaving its competition in the dust last night, according to Nielsen overnights.
The show scored a 6.8 rating/17 share in the 18-49 demo during Tuesday’s 9-10 p.m. t…
