MediaBuyerPlanner: The Audit Bureau of Circulations has announced that it plans to make its consolidated media report available to consumer magazines, a bold move considering the fact that many critics of the report believe that the data being combined is not audited with the same rigor as the cir…
Archive for November, 2006
Wednesday, November 15, 2006
Audit Bureau Releases Controversial Report to Consumer Mags
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Study: Radio Less Cluttered than TV, Undervalued
MediaBuyerPlanner: Radio advertising is less cluttered than the television market by an average of as much as two to four minutes per hour, according to a new study.
A study from Empower MediaMarketing shows that commercial time on radio stations is averaging less than 10 minutes per hour, while t…
Treat Everyone Like a Who
Today I stumbled upon a wonderful post that advances the idea of blogging as “a big industry cocktail party with an open bar.” It’s a fun metaphor, but with a serious side …. sort of like how a pretty little cocktail with a cute umbrella garnish can nevertheless pack a punch….
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This pas…
Social Media Press Release Hell and Advice
With roughly 20,000 press releases a week injected into the webosphere, I’m wistful for the day back in 1995 when I sent one of my very first email-based press releases to announce a web site for Annie Lennox….
Through the magic of Google and Deja that press release is still out there. The ensui…
Tuesday, November 14, 2006
Google Releases Updated Apps for Your Domain
MarketingVOX: Google is updating its Google Apps for Your Domain enterprise product released in August, with a new start page that will serve as the central access point for the product.
Google Apps for Your Domain includes communication and collaboration tools, such as Gmail, instant messaging, v…
Lycos Launches Social Networking, Video Mashup Site
MarketingVOX: Lycos is getting interactive, creating an online video channel for broadband customers that lets users watch movies online – and simultaneously chat about them.
The service, called Lycos Cinema is Lycos’s attempt to combine two of the hottest internet sectors, online video and social…
Ethical WOM: Blogs Influence, Flogs Fool
MarketingVOX: The recent teacup-in-a-storm over flogging the Wal-Mart way has just been put in perspective by the release in London of survey results demonstrating just how powerful the blog can be.
According to the latest Ipsos MORI poll of 2,200 Europeans, blogs are a more trusted source of info…
MSNBC.com to Offer Podcasts of Top News Shows
MarketingVOX: MSNBC.com will begin offering video podcasts this week of two of its news series, Meet the Press and NBC Nightly News.
Viewers can access the latest episode of Nightly News each weekday starting at 10 p.m. EST at podcasts.msnbc.com, MediaWeek reports. Each week’s Meet the Press episo…
Sony Syndication Sales Team to Sell Digital Media
MarketingVOX: Convergence is the word, as Sony Pictures Television’s syndication ad sales team will now sell Sony’s digital media properties as well.
Those digital properties consist of video-sharing site Grouper.com; Sony BMG’s MusicBox online music video player; and Sony Pictures Home Entertainm…
Quigo to Provide Contextual Ads for New York Daily News
MarketingVOX: The New York Daily News has tapped Quigo to use its AdSonar private-label advertising network to generate additional online revenue for the paper’s site.
The AdSonar platform will be deployed later this month and allows the paper to offer its own auction-based, pay-per-click advertis…
