MediaBuyerPlanner: Expand International has introduced a new outdoor display that they are calling “the first fully portable retractable banner for outdoor display use.”
The display is double-sided and combines “all the advantages of a retractable banner stand while keeping in mind the demands for…
Archive for November, 2006
Thursday, November 30, 2006
Portable Banner Withstands ‘Rain in Seattle, Winds in Chicago’
Tiffany Co. Growth Led by DM
MediaBuyerPlanner: Net earnings for Tiffany & Co. soared 23 percent in the third quarter, over the same quarter in 2005.
While the high earnings included the sale of investments, the company also saw retail sales rise from 12 new stores the chain operates, writes DM News. Within the U.S., com…
Verizon to Stream Live NFL Games
MediaBuyerPlanner: Verizon has struck yet another content distribution deal, partnering with DirecTV to stream live NFL games online.
Starting in December, games will be streamed over Verizon’s Fios high-speed internet service and made available to customers of DirecTV who signed up for Verizon’s …
ABC, as Predicted, Takes Sweeps
MediaBuyerPlanner: In spite of the loss of Monday Night Football, ABC managed to comfortably win November sweeps – the first time the network has taken November in seven years.
ABC averaged a 4.1 rating and 11 share among adults 18-49 for the four-week period ended last night (Wednesday), writes M…
Hank Greenberg Intent on NY Times Co. Purchase
MediaBuyerPlanner: Earlier this week, published reports stated that Maurice “Hank” Greenberg, former chairman of American International Group Inc., was buying up stock in The New York Times Co. Now, speculation has it that Greenberg is in fact intent on trying to purchase the company as a whole.
C…
Yahoo Builds ‘Brand Universes,’ Asks for Zero Ad Dollars
MediaBuyerPlanner: Criticized for missing the social media explosion, Yahoo plans to leverage its social properties, such as Flickr and Del.icio.us, on behalf of advertisers in the hopes of partnering with “passion brands” to generate more ad revenue.
In the coming months, Yahoo will begin rolling…
It’s 2007: Do We Embrace the Community…or Leave it?
David Armano had a great post recently on Logic + Emotion asking his readers what, in their opinion, was the most significant event or aspect of 2006 in regards to marketing, advertising or user experience….
Confused, Stupid and Too Smart…at the Same Time
I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As any reading addict knows, because we live with it daily, they symptoms are severe and can be debilitating….
Much of the time feel confused, stupid and smart all at the same time. We are obliv…
Wednesday, November 29, 2006
Florida Company Pays Big for ‘Unsubstantiated’ Claims
MediaBuyerPlanner: The FTC has charged a Florida business and its owner, who marketed “height-enhancing” pills for children and young adults, with making false and unsubstantiated claims. The defendants are ordered to pay $375,000 in consumer redress.
The defendant, Sunny Health Nutrition Technolo…
HoneyBaked Issues Massive Recall
MediaBuyerPlanner: HoneyBaked Foods likely feels less than jolly heading into this holiday season after being forced to issue a massive recall, to the tune of some 24 tons of hams and turkeys.
The cataloger/retailer began issuing recalls on Nov. 22, because the meats may have contained listeria, w…
