MediaBuyerPlanner: From the two years that Arbitron’s PPM has been around to track Christmas seasons, 2002 in Philadelphia and 2005 in Houston, it looks as though going to an “all Christmas ” format has a significant impact on the ratings for stations – but only after the Thanksgiving holiday has …
Archive for November, 2006
Tuesday, November 21, 2006
All-Christmas Formats Boost Ratings after Turkey Day
Continue reading "All-Christmas Formats Boost Ratings after Turkey Day"
Lee Enterprises Ad Rev. Grows 1 Percent
MediaBuyerPlanner: Lee Enterprises, which owns 51 daily papers including the Arizona Daily Sun and the St. Louis Post Dispatch, saw ad revenue grow 1 percent in October compared to the same month last year.
Ad revenue from niche publications grew 8.1 percent, and online ad revenue soared 53.9 perc…
News Corp. Cancels O.J. Interview, Book
MediaBuyerPlanner: Following a public outcry against its decision to air an interview with O.J. Simpson in conjunction with publication of his book, “If I Did It, Here’s How It Happened,” News Corp. has cancelled both the Fox interview and the publication of the book itself.
Fox had planned a two-…
Gay Mags, Once Thought Exempt, Now Seeing Ad Downturn
MediaBuyerPlanner: Gay-themed magazines typically have a loyal readership and a niche appeal, and those two things seemed to have helped them avoid the drop in ad spending and circulation that other magazines have been facing. Now, however, it seems as though gay magazines may be facing a similar …
UPS Raising Rates 4.9 Percent
MediaBuyerPlanner: UPS plans to increase its list prices by an average of 4.9 percent for ground shipments, air express and U.S. origin international shipments beginning Jan. 1.
The increase for air express and international shipments is based on a 6.9 percent increase in the base rate, minus a 2 …
Marketing Health: Of Men, Women and… Mustaches?
It is no secret that, while the majority of women commit to at least the annual doctor’s visit so that they’ll more likely have some chance at screening for the most common health issues, men don’t seem to have the same motivation….
In general, women might be more likely to consider a doctor’s a…
I Want to Be in Advertising: The Video
I’m preparing for a speech I’ll be giving at the Marketing 3 conference in the Netherlands where I’ll be “über-coolly” flanked by Chris Anderson, Stefan Engeseth and Ilya Vedrashko (makes me wonder what they were smoking when they called me 
….
While I won’t use this video, I did want to br…
Edelman/Wal-mart Fake Blog Story Won’t Go Away
The Edelman/Wal-Mart fake blog story keeps rearing its ugly head. And it’s not going to go away any time soon….
Hans Kullin at Media Culpa reports that the url workingfamiliesforwalmart was kidnapped by an anti-Wal-mart group which launched a pretty funny parody of the Wal-mart site. Why? Becaus…
Another Reason Direct Mail Response Is Atrophying
Veterans like me know that response to our direct mail is never going to be what it was decades ago. Among the prime reasons….
* Cluttered mailboxes
* Distractions from other media (and particularly now online media)
* The ageing of America …. young people don’t respond to direct mail
Hmm, …
Monday, November 20, 2006
Calacanis Quits AOL, Cites CEO’s Removal
MarketingVOX: Blogger/entrepreneur Jason Calacanis, who ran AOL’s Netscape division for the past year, resigned on Thursday – his departure hastened by the replacement of AOL chief executive Jonathan Miller with Randy Falco, president of the NBC Universal Television Group, reports the New York Tim…
