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I come to you, the marketing elite who don't play in my circles of affiliate marketing. Ok, well, you might, but probably not as deep in the water....
I say that not to be arrogant, it's just that the affiliate marketing circles are pretty small and close, therefore we need an outside perspective.
So I need your input as "outsiders" who play in the same marketing game, just not with the exact same ball. All of us tend to get polarized in our own little world, and recently I've been thinking about one specific question in that regard.
What is affiliate marketing's brand? When you think of it, what comes to mind?
I should also point out that this is a good exercise for any marketer to put to use. I think what you'll find, as I have in other areas, is that what your customer and/or the rest of the world thinks, is drastically different than what you think.
And how can you market a brand if you don't know what they think of it?
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Comments
Jim,
I have to be honest: Until reading this post I haven't given affiliate marketing much thought and have never looked at it as a brand.
Posted by: Lewis Green | 11.16.06
Lewis,
Maybe that's part of the problem. It's a huge industry, yet not many people know what it is all about.
My worst fears are probably true, that even marketers don't "see it". How is anyone else going to if the pros don't even?
So that's vote #1: Inconclusive, lol.
Here's the definition of it by wikipedia.
http://en.wikipedia.org/wiki/Affiliate_marketing
I'm still curious to think what anyone else thinks about it when they hear the term.
Posted by: Jim Kukral | 11.16.06
I know you asked for other Marketing experts opinions on the subject, but being an outsider I would like to ask a question more for clarification on my part.
But isn’t websites like iwon.com based solely on this type of marketing.
If so I see how a business can build a brand name, but still unclear on how the trade of affiliate marketing can be a brand unto itself. Isn’t a marketing company a brand and the process of marketing just that a process?
Posted by: Jeff Lawrence | 11.16.06
Jim,
As we used to say at Starbucks, if we want people to drink espresso, we need to educate them. Maybe this is a great first step. How can I help? I invite you to send me a post for my blog.
Posted by: Lewis Green | 11.16.06
@Jeff, just as search is a brand part of online marketing, so is affiliate marketing. Or email...
@Lewis, very gracious of you. Once I get some time I may have to take you up on that! Thanks.
Posted by: Jim Kukral | 11.16.06
Hellow JIm, I know you asked for other Marketing experts opinions on the subject,u may visit our sitemap Affiliate Marketing for some help here is some good articles related to affiliate marketing.I agree that here is some brand name for affiliate. U may also find some good article on following links
3 Tips On How To Get The Affiliate Marketing Help You Need
Five Tips For Choosing an Affiliate Program.
# 5 Main Reasons Why Your Affiliate Marketing Failed and Others Succeed
Various Approaches to Endure your Affiliate Marketing
Affiliate Marketing Look For The Gold
Five Mistakes That Affiliates Make in Marketing
Become A Super Affiliate In Niche Markets
A Very Powerful and Successful Affiliate Program
To Join Or Not To Join An Affiliate Program
Network Vs. Affiliate Marketing
Affiliate Marketing - 3 Top Profit Tactics
Affiliate Marketing
Thanks for nice suggetion for affiliate marketing brand's .
Posted by: Web Design Company | 12.14.06