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Are you going to Mplanet? I am, as an invited “embedded blogger,” so to speak, and I’d love to see you there...!
I don’t attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business of producing all manner of content here at MarketingProfs that it has to be a really special event for me to pay the price that a few days untethered to my day job levies.
For me, it came down to attending the WOMMA Summit in DC or Mplanet, both in early December. CK was itching to represent MarketingProfs (in part) at WOMMA, so that made Mplanet a shoe-in, especially after the PR firm Fleishman-Hillard invited me and a few other bloggers to live-blog the event.
Seriously: Any event that sees the wisdom of marketing to bloggers is tops in my book!
Created by the American Marketing Association, in partnership with McKinsey & Company, The Wharton School and SpencerStuart, Mplanet will put senior marketing leaders, industry luminaries and top academics in the same room to chat up the changing dynamics of marketing and address its most pressing challenges and opportunities. It’s being held November 29 – December 1 at the Walt Disney World Dolphin Resort in Orlando, FL.
I hope you’ll consider this as I am – a don’t-wanna-miss-it event. If so, please drop me a line; I’d love to organize an informal gathering of us in Orlando. In addition to me, a few other members of the MP extended family will be there, including HP’s Eric Kintz, Jim Lenskold, Roy Young, and (I hope) Mario Sundar.
To register or for more information about Mplanet, visit mplanet2006.com.
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Comments
Update -- CK asks who's going to WOMMA:
http://www.ck-blog.com/cks_blog/2006/11/wont_you_womma.html
Posted by: Ann Handley | 11.14.06
Ann- Can't wait to meet you! Hope you will be blogging my session! :)
Eric
Posted by: Eric Kintz | 11.14.06
Have a great time. Neither event is in my budget but I look forward to hearing your thoughts.
Posted by: Lewis Green | 11.14.06
I wish I was going Ann, but I'm expecting a full report from you when you get back!
Sounds interesting.
Posted by: Jim Kukral | 11.14.06
Ann, you finally get to meet Eric. I'm jealous!
I'm still waiting to get invitations to guest blog at these kinds of things...
Oh well, someday. :)
Look forward to the coverage.
Posted by: David Armano | 11.14.06
Thanks for the comments, all. I'm excited to be part of it, certainly. Will offer a full report, for sure...with photos. Promise.
Eric: Are you kidding? Wouldn't miss your talk!
DA: You don't get invited because you HOST blogger events, you big shot you!!
Posted by: Ann Handley | 11.14.06
Hey Ann!
Great to hear that we're going to have embedded bloggers! Looking forward to seeing you there.
I'll be presenting the session on New Media Channels: The View from the Customer.
Posted by: Dana VanDen Heuvel | 11.14.06
Thanks, Dana. Looking forward to meeting you and hearing the talk.
Posted by: Ann Handley | 11.14.06
I guess I just need to find a sugar momma to cover the cost for me. :)
Posted by: Paul McEnany | 11.14.06
See you there! My session is Friday morning - Reinventing The Marketing Organization.
What does it take to become an "embedded blogger?" I've got to get one of those gigs - how about for TED2007 or Sundance?
Posted by: Peter Kim | 11.14.06
I'm working on it. Hope to be there along with the other marketing bloggers.
Will keep the team posted.
Posted by: Mario Sundar | 11.14.06
Ann I was invited, but I'm going to be out of town that weekend and had to pass. Now that I see that the Who's Who of Marketing Blogging will be there, I REALLY regret missing it!
DA they couldn't afford your speaking fee ;)
Posted by: Mack Collier | 11.15.06
Hi Ann,
I'll see you there! I'm flying up this coming Sunday and have been looking forward to this event for some time now.
By the way, you nailed it: It should be a top event, now that major firms like Fleishman-Hillard have recognised the influence that bloggers have on the internet.
I'm more curious just to see how things develop in ~18 months time.
Anyway Ann, I look forward to reading your coverage too...
Posted by: Robert Kingston | 11.23.06
I'll be there in a blogging capacity as well. I also plan on taking a bunch of photos as well. You and the other bloggers are free to use them in any of your posts.
Posted by: Josh Hallett | 11.28.06