MarketingVOX: First they said MySpace was “aging,” now researchers say the largest share of YouTube visitors consists of those over age 34.
Several internet research firms, including eMarketer, Neilsen/NetRatings, and Quantcast, have found that the 35-64 age group comprised the largest proportion …
Archive for November, 2006
Thursday, November 30, 2006
Half of YouTube’s Audience Is Over 34
Study: Viewers Dropping TV for Internet
MarketingVOX: A new concludes that the rise of high-speed internet and the explosion in online video content is fueling a worldwide decline in the number of people watching television.
According to a new international study by Ofcom, which sampled a thousand people in each country polled, around o…
Disney’s Sweeney: Mobile TV ‘Critical’ Growth Area
MarketingVOX: Disney Media Networks Co-Chairman Anne Sweeney again stressed the importance of bringing television content to mobile devices – it is a “critical” area of growth, she said.
Sweeney, speaking this week at the Reuters Media Summit in New York, said Disney Media Networks expects that li…
Google Runs out of Answers
MarketingVOX: Yahoo scored a rare victory over rival Google on Wednesday, as the latter announced it was shuttering its Google Answers service after four years.
Google said on Wednesday that it would stop accepting new questions for Google Answers “by the end of the year,” all but ceding victory i…
Study: People Taking Online Social Ties Seriously
MarketingVOX: A new study from USC’s Annenberg School finds that an estimated 43 percent find membership in online communities just as important as real-world social ties.
The findings seem to be in accordance with the ease of meeting new friends online – and reflecting the web’s growing importanc…
Studios Partner with BitTorrent to Distribute Movies
MarketingVOX: Peer-to-peer (P2P) site BitTorrent has reached a deal with major studios to digitally distribute movies and TV programs.
BitTorrent?will launch an online video store early next year, allowing users to download movies from studios such as Paramount, Lionsgate, and Twentieth-Century Fo…
First YouTube, Now Revver on Verizon Wireless
MarketingVOX: Verizon V-Cast subscribers will get another early Christmas present as Revver joins YouTube in providing content via Verizon’s music and video service.
As in its YouTube partnership, Verizon will be the exclusive U.S. distributor for Revver content for an undisclosed period of time, …
Agency: Second Life to Revolutionize Media, Be Cheap
MarketingVOX: A Second Lifer since 2003, Justin Bovington has made his London-based Rivers Run Red one of the premier public relations and marketing companies to work inside the world that San Francisco-based Linden Lab has created.
“In 2006, we were about brands coming into Second Life. In 2007, …
Anheuser-Busch to Double Digital Spend
MarketingVOX: Citing changes in customers’ viewing habits, Anheuser-Busch plans to increase its marketing budget for 2007 – and shift spend to online and cable.
“We will be significantly increasing our total spent, with revisions in our media mix to reflect the viewing habits of our consumers,” An…
Honda Increases Output of XM Factory Installed Models
MediaBuyerPlanner: Honda continues to increase the number of vehicles with XM Satellite Radios factory installed, and plans to release the radios in more than 650,000 of its 2007 year models.
Honda was an original strategic partner in the launch of XM, and introduced its first factory-installed XM…
