Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
 
Jim Kukral Jim Kukral   Bio
10.26.06

The Blog Police to the Rescue?

stumbleupon digg del.icio.us

Sing it with me, to the theme from TV's COPS: Bad blog, bad blog, watcha gonna do….

Many thanks to Ann for starting up the conversation around the blog honor badges I threw together last week. There’s some great conversation beginning to happen about this topic (check the comments on Ann's post) from both sides (hate mail to me, etc.)….

Yes, mail arrived even from the dark side, who seem to take these honor badges as some type of threat. Go figure, eh? You know who you are.

One of the biggest questions surrounding this blog honor concept is, "Can’t anyone, even non-honorable blogs, simply display the badge?"

The answer is yes, they could. The follow up to that is then, "Why not have a credible source like MarketingProfs back up the badges and then only administer them to people who have “passed” the requirements?”

Right, like a TRUSTe for bloggers. I get that line of thinking, and I certainly considered it. But then I realized one important thing, and that is…

The institution of a police force for bloggers, which is essentially what would need to be done, is counter-minded to the main reason why blogs are so successful in the first place.

In other words, blogging removed the gatekeepers of content and put the power of expression into the hands of everyone, without rules. Wouldn’t the ‘Blog Police’ be an indictment of that fact?

Furthermore… How do you enforce “honor”? Can one person/company/group/deity objectively enforce standards and rules across millions of blogs?

I’m not sure it’s possible.

Like any good community, the enforcement of its policies really only work through self-policing. Look at Web forums like http://www.earnersforum.com, and/or any other community you see out there online today. These forums maintain themselves through the participation of evangelical-minded members who help to enforce rules and policies, with zest and immediacy.

Sure, it’s going to be tougher for us as bloggers to self police, well, not just tough, frankly, impossible. The point of the blog honor badges was/is to help that process begin; to assist honorable bloggers to begin to show their unity.

Where we go from here is up to all of us, together.

I’ll leave you with one of the comments from Ann’s post from Claire, which I think sums up my thoughts nicely.

“There are gazillions of blogs now, and like everything else, the relevant, honest ones will rise to the top. The rest will die away. The truth will always out, and smart people will avoid interacting with fakes. “


Read more on this subject:



TrackBack

TrackBack URL for this entry:
http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/4870

Comments

I think "assisting honorable bloggers to begin to show their unity" is where it is at ... but we also need to go beyond this.

I was struck by Claire's comments and agree ... but not everyone can detect a fake. We still need to do our (personal) research and we are more likely to believe someone we trust -- whether they are a friend, family member or blogger we read regularly.

But an endorsement opens the door. Bloggers understand that breaching trust means that you lose your audience ... and that means that a bloggers reputation is paramount -- as is the company you keep. Perhaps it isn't about policing and rules, but about respect and reputation.

Posted by: Gavin Heaton | 10.26.06

Exactly Gavin. That's exactly what it is about. The honor badges are just a first step in letting bloggers band together to help that cause, without a police force there to monitor it.

Posted by: Jim Kukral | 10.26.06

It's a little like the way we run the Know-How Exchange on the MarkertingProfs site, here:

http://www.marketingprofs.com/ea/index.asp

The Exchange is a sort of social network for marketers, built around helping each other with business issues and questions. It is moderated..but it also has a huge component of self-policing going on. If a member of the community acts out of line, the regulars are all over them...

In the end, it's a little like inmates running the asylum. It works.

Posted by: Ann Handley | 10.26.06

Yes, mail arrived even from the dark side, who seem to take these honor badges as some type of threat. Go figure, eh? You know who you are.

A lot of people confuse honesty with fear. They may be scared because they know deep down it is the honest thing to do. Maybe these folks simply fear themselves most, not everyone else. I've been there, it happens from time to time. We begin to question ourselves ona deeper level and what we turn up may not always be cookies and cream.

Posted by: Jessica Doyle | 10.27.06

I have been working on this idea for some time and would love to discuss it further with you. I am actually completing the finishing touches on a new site that I feel will help promote this overall idea. Please feel free to contact me at the email listed with my comment.

Posted by: Susan | 04.15.07

Post a comment

Most Active Posts

Login to Daily Fix  |  Contact the Editor  |  RSS/XML  |  Advertising

 

Copyright 2008 © Marketing Profs, LLC   |  User Agreement  |  Privacy  |  XML Site Map