Tim,

I suspect luck had little to do with your potential brand bonanza. You say the contact came through your web site.

1. That tells me that the content on the site more than convinced the contact person that your products bikes are a good fit for the show.
2. Since the contact's inquiry was forwarded to you (and another brand manager), someone believed you were the right person to check this out and to make it happen, if appropriate.

So here's what I think. BRILLIANT! You the Man!

Lewis

Lewis,

Thanks brother. Thanks also for the mention on your site as well. I feel pretty special right about now (and not in the usual condescending-special way).

The bikes did the work, as did the website. I was the beneficiary of somebody here sending me the email and then following up with an email to the studio contact.

Here's the part where I actually did a little work; I first sent a simple reply to the studio contact and told him that I would be interested in discussing the needs they had (since it wasn't spelled out). He then replied with the important details about the character (rides his bike to work, owns coffee business, etc). At that point the "ah ha" light went off in my head as I realized I had some perfect products for such a character. I offered up what I thought as ideal, but it was the wrong color for the character (another character was using that color pallette... it's Hollywood folks), so I offered another suitable bike that I thought would mesh well with the character. Since I have an extensive background in cycling after 25 years, I offered up suggestions that I felt were credible to the character and they agreed and were happy that I steered them that direction... perfect!

I guess it pays to know the target audience.

I second the insights of Lewis!

Being "findable" is the beginning of "luck". Grin.

You were/are findable via the Web.

You are findable within your organization.

And your product's value is "findable" via the content of your site, your capacity to respond to the shows request and your wisdom in enlarging the opportunity by placing additional Masi product.

You the Man - Tim!

You the Man too - Lewis!

Thanks for sharing the real world laboratory of Masi Bikes.

So, your first post here and you snag top billing? Nicely done!

Congrats on the new gig. You are truly in great company.

And...it's always a combination of skill and luck in our business. Mostly skill so don't underestimate yourself. Congrats on the placement - keep us posted as to the air date. I'll be watching.

Hi Tim, I'm a copywriter for an advertising agency in tucson. I love this blog site, so you may see me comment from time to time on different blogs.

My husband is a self professed bike geek too. He used to race.

Anyway... I have a suggestion. See if you can change the model and/or color of the bike throughout the season. If they let you it would probably create a buzz among other bike geeks. It could heighten brand awareness even more.

Just a thought, it would be very cool to see.

Tammy, you bring up something that is actually part of a bigger discussion we have been having around here for the past few years. There is a small, but growing population in the bike industry that really wants to get away from model year limitations. This usually just leads to a shortening of the selling season for a product and limits how long a retailer can hope to get full price for the product before they are forced to reduce the price and make way for the "new" product. Unless there is a major change in the product, the only thing really changing from year to year is the paint color. We are trying to focus on increasing profitability for ourselves and our retailers both. Increasing the amount of time you can sell a product at full price is one of those things that can help.

It is our hope to simply roll out new products that have those simple changes as they are ready, as opposed to a set time. Only new products with major changes would require a model year-type distinction. Otherwise, rolling new colors or minor spec changes would be a simple process that would hopefully keep the product new and exciting throughout the year... we hope.

That is a healthy and retail friendly strategy.

I was thinking on the show you could change the color or model of the bike the character rides throughout the season. It might be a form of subliminal advertising, but it's certainly not manipulative, just fun.

Too funny Tammy... we're actually working with them to possibly have him switch between my Masi road bike and one of our Haro mountain bikes. There might be room for the character to ride both from time to time. I'm trying not to be too pushy with the show folks, but... push, push!

Great story Tim, what's that quote, that luck is where opportunity meets preparation? Looks like you are making your own luck.

BTW welcome aboard!

Congratulations, Tim! Awesome work. It is definitely not all luck...your hard work is paying off.

Hi Tim;

Great story. However, I do not believe in luck. I would write this off as providence. God works in mysterious ways and it looks like He has provided you something very valuable.

Mike

Tim, welcome to the Fix. And awesome photo! What a way to differenciate your "personal brand"

Thank you Michael and David. I am really honored to be here, after becoming a full-blown addict of this site, being ON the site is a real rush.

David, the photo is kind of funny to me now because I sent it to Ann as a much larger picture of me sitting down in a chair between races at the velodrome. It just cracks me up to see my disembodied head floating in space.

Thanks again to all for the comments and encouragement. I'm hoping that Ann doesn't pull my hall pass and send me back to my room any time soon.

Tim -

Adding my welcome to the Daily Fix and congrats! on a brilliant "catch." I say catch because you not only recognized the opportunity but you caught it.

Wondering 2 things: do you get a role on the show and how about talking to the writers about the main character blogging? I'm seeing technical advisor in your future!

Toby, Diva, you are always too kind. I was going to get around to offering more of my "services" to them. I like to think I am a complete "package deal" for them; bikes, cameo appearance as a rider, technical advisor, link to other bike-related goods the character might need/ want... possibly even some writing for the show. Who knows- could be a stepping stone to the Hollyweird career I always wanted (and knew I should have). I mean, these devilish good looks won't last forever, so I need to exploit them while I can... right?

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