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Ann Handley Ann Handley   Bio
10.06.06

Quick Fix News, Issue #2

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Here's what's happening within the Daily Fix community these days....

Soon to be Daily Fix contributor Tim Jackson, brand manager for Vista, Ca.-based Masi Bicycles, was featured – with a great photo of him on his bike -- in the 9/27 issue of the NY Times in a piece (“Blogging the Hand That Feeds You”) about how corporations are increasingly embracing blogging employees rather than persecuting them. The masterful Jeff Jarvis puts Jackson’s MasiGuy blog (and others like it) in perspective with this quote, “From a company’s perspective, if you’re not part of that conversation, you’re missing out.”

Christina Kerley is pushing the limts of our very delicate Moveable Type blog publishing system by requiring that we include her parenthetical signature (CK) to her name on the home page, but we are still pleased as punch to have her joining our chatty ranks.

Marketing Champions, the book representing the collaborative efforts (and collective blood, sweat and tears) of MarketingProfs own Allen Weiss and Roy Young debuted in bookstores last week. A few of us staffers stumbled across the tome at the brand-new Borders in the brand-new Westfield San Francisco Centre mall. Don’t we look thrilled to find it on the shelf in the business aisle? (L-R: Managing Editor Val Frazee, me and Marketing Director Sharon Hudson)

What’s more: Roy and the book’s sole non-MProfs author, Dave Stewart, fielded 10 questions from me in this week’s MarketingProfs newsletter about dispelling myths, winning respect, and what an author does with his 10 free copies of his book (after he sniffs the pages). Read the article here.

William Arruda is furiously finishing the manuscript of his personal branding book, due to the publisher November 1. He’s also preparing an online seminar for MarketingProfs – watch for announcement about his late-November seminar soon.

My old friend Gerry McGovern is presenting a double-header of online seminars for MarketingProfs. The first, held December 6 at noon, EST, is Killer Web Content: Make the sale. Deliver the service. Build the brand. 'Nuf said. Actually, I added the “'nuf said”…but it fits. (Question for Gerry: Have you trademarked the phrase “killer content” yet?)

The second seminar, Best Practices in Web Content for E-Commerce, takes place the following day, December 7, also at noon. If you’ve read his latest rant here on the Daily Fix, you know that Gerry takes his e-commerce functionality seriously, and holds commerce sites to a wonderfully high standard.

David Armano's Logic+Emotion blog picked up a nice mention this week in Bruce Nussbaum’s BusinessWeek column. Also this week, David’s blog was featured as Typepad’s blog of the day. Such nice props follow his being named one of BW’s “Four Sources” of trends and ideas. I’d include a direct quote from David here, but he tells me I need to speak with his agent. (Kidding, DA!)

Karl Long received an early birthday present in the form of a job offer from Nokia. Karl packed all the belongings he could fit into his little red mini and is currently trekking the 3,000 miles from Florida to San Francisco. Waiting for him is one cool job: working in the video game group, to extend and integrate mobile gaming through the Web, social media and multimedia. (Oh, and his birthday is Sunday.)

Debbie Weil's recently published The Corporate Blogging Book is getting a nice reception in both the mainstream and trade press. AP, NY Times, ClickZ: read all about it here.

BL Ochman is recovering after last week’s emergency eye surgery for a detached retina. She urges: Get your eyes checked regularly!

FODF (Friend of the Daily Fix) Paul McEnany has a new gig blogging at ad blog Beyond Madison Avenue. The staff at BMA has been inconsolate since the The Viral Garden’s Mack Collier scaled back his duties there, but my guess is they are holding their chins a little higher again.

And finally…the Daily Fix has inched up to the #6 spot (from #7) in The Viral Garden’s list of the Top 25 Marketing Blogs. The pitch gets steeper closer to the summit, but we’re happy to just be walking the walk.

So what’s going on in your world? Whether you’re a Friend or a Contributor, post your news below!



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Update: William Arruda's seminar has been posted on the MarketingProfs site. "Google: The Secret Weapon for Career Success" will be held on November 23rd at noon EST.

http://www.marketingprofs.com/premium/seminar_detail.asp?adref=home&semid=89

Posted by: Ann Handley | 10.06.06

Haven't even posted on DF yet and here I am causing all sorts of problems :-).

Nicknames and monikers aside, I am over the moon to be contributing among the smart marketers at Daily Fix...been chatting here, now I'll be able to join the conversation even more.

Delighted with all the good news cited above from so many good bloggers.

Marketers that haven't ventured into the 'sphere yet truly don't know what they're missing, eh? I'll keep working to get more marketers online and reading all these tremendous blogs.

Posted by: CK | 10.06.06

Ann,

Each Friday I look forward to "Quick Fix News". Maybe it's my journalistic instincts tugging at me, but getting all the gossip on writers sharing this space is fascinating.

CK, I love your work and look forward to reading more of it here, even if you are a bit quirky about your moniker. When I was young and beautiful (well, young), I, too, cared. Now I just want folks to call me and don't much care what name they use.

Posted by: Lewis Green | 10.06.06

Ann,

I can't believe I'm actually going to be contributing to this thing. I've been in awe of the content here for a while now and to get asked to come play with all the other kids in the sandbox is kinda like getting that pro contract I always wanted and never got.

The folks listed in the contributors section of this site is a major "Who's who" of the marketing world. I am certainly the least worthy in that list. Still, I promise I'll try to add a little something from inside the battle trenches.

FODF Paul is pretty kickass, so his BMA gig is well deserved.

BTW, great pic of you and the crew... you DO look thrilled!

Posted by: Tim Jackson | 10.06.06

Ann-

Thanks for the props! I'm really excited to to be blogging for them.

And, I'm excited for you guys, too! Up to number 6, and you've got CK now, too. Just awesome all the way around. So much good news. :)

Paul

Posted by: Paul McEnany | 10.06.06

Tim Jackson: the Sally Field of Brand Managers ("You like me...!! You really like me!!) lol...

Paul, Lewis, CK: Thanks for the group hug. You guys rock.

Posted by: Ann Handley | 10.06.06

Good to see that BL is doing good, that sounded REALLY scary!

As for adding CK and Tim, Ms. Community does it again! Tim and CK will of course be excellent additions to DF, and I know EXACTLY how excited both of you are because that's the exact reaction I had when I got Ann's email inviting me!

BTW thanks for doing these posts Ann, it's great to see what everyone is up to!

Posted by: Mack Collier | 10.06.06

Ann has done it again!

Bringing in Tim and CK into Daily Fix, is AWESOME news.

Congrats to Tim and CK... I look forward to reading your commentary and welcome to the team!

Posted by: Mario Sundar | 10.06.06

You're right Mack, I was thrilled when Ann asked me. I thought she was joking with me, so I was shocked when she said she was "totally serious".

The Sally Field of Brand Managers... I'll get you for that one. She's gotten serious over the years- not nearly as funny anymore. I prefer her Smokie and the Bandit days personally...

Thanks for the welcome. I'm sincerely honored to be asked to be a part of this.

Posted by: Tim Jackson | 10.06.06

Just wanted to say that I'm doing fine and hope to have my life back soon. And for the next few weeks I get to wear these sunglasses that make me look like I'm on Star Trek. :>)
BL

Posted by: B.L. Ochman | 10.06.06

BL -- you simply HAVE to post a photo of THAT.

Posted by: Ann Handley | 10.06.06

Great post Ann, you are really building an amazing community here, and it's wonderful to be a part of it. Hopefully i'll have some new things to blog about once I find my feet at Nokia.

Congrats and welcome to the new contributers, and get well soon BL :-)

BTW yesterday my car broke down in the middle of my trip, in Houston, but luckily due to some brilliant mini service, I was back on the road within hours, details here:
http://blog.experiencecurve.com/archives/customer-experience-when-the-rubber-meets-the-road

Karl

Posted by: Karl Long | 10.06.06

Ann,

You really do have a gift for bringing folks together. These roundups are awesome and I really appreciate the effort you put into them.

CK, welcome to the Fix.
Karl, get to SF safely!
BL, please post that picture. Then you can really call yourself a "geek"
:)

Posted by: David Armano | 10.06.06

I'm new to Daily Fix. Glad to see you'll have posts from ck (Christina Kerley). I've been following posts on her blog for several weeks and they're always thought-provoking and fun to read.

Congratulations to DF for finding ck and adding her to your lineup.

David Reich

Posted by: David Reich | 10.07.06

What's new with me? A lot...

Gearing up for the last 30 days before the election so we are running more online advertising campaigns than I could have forecasted.

I haven't officially signed a major new client for my personal consulting business (have a LOI), but I have already started laying the foundation for a MAJOR FINANCIAL SERVICES CO's online campaigns. I know it will be a success.

Plus, I'm head coach for my son's soccer team.

PardonMyFrench,

Eric

Posted by: Eric Frenchman | 10.08.06

Ann,

Thanks for the great update. My you guys have a LOT going on!! I envision each of you Marketing Profs bloggers having a direct "coffee-bean grinder usb attachment" to your laptops!

Since you asked, the biggest thing happening over at Promethius Consulting is the LONG overdue redesign of our website. We're just now through the concepting phase and are starting the actual build today.

We should be live by December 1. Exciting!

On a totally different topic, I'd love to interview you for our podcast sometime. I'm interested in doing some segments on business blogging, and I think you would be a GREAT guest.

So I'll be contacting you one of these days soon... until you relent and say yes!

Thanks again for your great work!

Tony

Posted by: Tony Valle | 10.09.06

Congrats on landing "New York Times" Jackson, as I've started to call him. He'll be a great addition to the team here.

BL, a speedy recovery to you, my friend.

Posted by: Donna Tocci | 10.09.06

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