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MarketingProfs Daily Fix Blog
More than a few Second Lifers are feeling like the owners of mom & pop variety stores in small towns invaded by Wal-mart or Home Depot….
This rant in Second Life Herald is vitriolic, but not wrong.
This is not to say that there is no creativity left in any agency or corporation, because clearly …
I’m probably going to get nailed from both sides of the political spectrum for this post, but I like my Google results to be as pure as possible….
Last weekend a left-wing liberal blogger (you know the kind) who Ned Lamont beat Joe Lieberman in the CT Senate Primary, posted his strategy for “Goo…
Anita Campbell posted an interesting article on her blog, Small Business Trends, two days ago entitled It Takes A Million-Dollar Mindset. Here are a few nuggets….
“Women own half of the businesses in the United States, yet less than 3% have revenues greater than $1 Million,” said Senator Hillary…
MediaBuyerPlanner: The Yankee Candle Company has agreed to be acquired by Madison Dearborn Partners, a private buyout firm, for $1.4 billion. The transaction will help it finance new stores and products.
The transaction is expected to be completed by Q1 2007, according to The New York Times. The c…
MediaBuyerPlanner: Magazine publishers such as Time Inc. and the Hearst Corporation are beginning to look at the impact of their carbon emissions on the environment.
Earlier this year, Time Inc. participated in a study by the Heinz Center that looked at the amount of carbon dioxide emissions produ…
MediaBuyerPlanner: MediaVest has won Comcast Entertainment Group’s media buying and planning duties after a review.
Comcast Entertainment Group consists of E! Entertainment Television, Style Network, and G-4, the technology and computer-gaming channel, writes MediaPost. MediaVest won the account b…
MediaBuyerPlanner: A new report issued Tuesday by Merrill Lynch shows that it could take as long as 30 years for a newspaper’s online revenue to represent at least 50 percent of its bottom line.
Analyst Lauren Rich Fine’s projection assumed double-digit growth for online ad revenues through 2012, …
MediaBuyerPlanner: NBC plans to rearrange its Thursday night schedule come late November, moving struggling sitcom 30 Rock to Thursday at 9:30 from Wednesday and returning Scrubs to air as its lead-in at 9 p.m. The shows will take the place now occupied by Deal or No Deal.
The move signals a retur…
MediaBuyerPlanner: In a development that is beginning to look eerily familiar to the Arbitron-Media Audit/Ipsos debate, TNS Media Intelligence has claimed that its own service is a better, more qualified alternative to Nielsen’s commercial ratings. TNS MI’s senior vp-research Jon Swallen proposed …
MediaBuyerPlanner: Clear Channel Communications has confirmed rumors that it is entertaining offers from suitors interested in purchasing the company.
In a statement issued after the markets closed yesterday, the company wrote, “Clear Channel Communications confirmed today that its board of direct…
