MarketingVOX: Self-destructing email is proving beneficial to lawyers who need to protect privacy, but there’s talk that email direct marketers could benefit from the technology.
Lawyers are using Echoworx Corp.’s “secure send” option to remove time-sensitive emails from a recipient’s inbox and to…
Archive for October, 2006
Monday, October 2, 2006
Self-Destructing Email Useful for Direct Marketers, Too
Metrics Tussle: comScore CEO Counters AdWeek Item
MarketingVOX: comScore has issued an open letter in response to a recent Ad Week article citing publishers who question the accuracy of comScore and Nielsen/NetRatings metrics.
comScore President and CEO Magid Abraham published an open letter addressing web analytics challenges and publishers’ cla…
Yahoo Opens Email Service to Developers
MarketingVOX: Yahoo has invited more than 500 outside programmers to build new applications with Yahoo’s services, and has dubbed the move “Yahoo Hack Day.”
In opening up its email service, Yahoo is allowing developers to customize the visual aspects of the service, as well as create mash-ups with…
Study: Online Video Has Ways to Go
MarketingVOX: Most people think their PC is the must-have communications device, with TV (not surprisingly – since it’s an entertainment device) pretty far back in second place, but online video is not yet a significant part of the PC experience (not surprisingly, since it’s primarily a communicat…
Google Trademark Keyword Lawsuit Dismissed
MarketingVOX: A federal judge has thrown out a lawsuit against Google concerning its practice of allowing companies to buy search-related ads that are displayed when users type in the name of a competitor.
The lawsuit, filed in early 2005 by computer repair company Rescuecom, alleged that Google w…
Online Ad Spend Achieves Double-Digit Share in Two Markets, Surpasses Outdoor Globally
MarketingVOX: The internet is about to overtake outdoor as the fifth-largest global ad medium this year, is closing in on fourth-place radio, and has achieved a first in two countries, according to the quarterly revision of ZenithOptimedia’s global ad tracking study.
Internet ad spend is forecast …
Top 10 Worst Marketing Speeches
Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won’t offer any constructive advice on how to overcome nervousness, trembling hands, or itchy skin….
I have, however, taken the liberty of producing working titles and summaries for the top 10 …
Wait — There’s Fraud in Online Advertising?
The current issue of Business Week screams across its cover Click Fraud – The Dark Side of Online Advertising….
Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from 10-15% of the clicks coming to their sites are being generated in fraudulent manners (me…
Single Women: Not Really a Minority
If it didn’t yet seem official enough for you, the findings of the US Census Bureau “2005 American Community Survey,” make it so: Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7 percent….
Sure, the definition of single may be a gray area (some are co-habiti…
