MarketingVOX: Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
The Brightcove consumer site offers many clips by content providers t…
Archive for October, 2006
Monday, October 30, 2006
Brightcove Takes on YouTube; Bows Ad, Syndication Networks
WPP Warns of Slowed Growth in Q3
MarketingVOX: WPP Group warned that revenue growth slowed in Q3, rising four percent on a like-for-like basis, compared with organic growth of five percent during the first half.
The annoucement sent the stock down almost four percent on Friday, and Merrill Lynch described the news as “a disappoin…
Pew: Search Most Used to Find Online Health Info
MarketingVOX: Most internet users start at a general search engine when researching health and medical advice online – and three-quarters of internet users who look online for such advice do not consistently check the source and date of the information they find, according to a Pew Internet Projec…
Email Relevance More Than Creative Drives Sales
MarketingVOX: Marketers using email do not focus enough on relevance, although relevant email messages can lead to sales nearly as often as free, or discounted, shipping offers, according to Jupiter Research.
Roughly one in four marketers launch email campaigns without any targeting or differentia…
Nissan Sponsors New Yahoo Concert Series
MarketingVOX: Nissan has signed on as the exclusive sponsor of what Yahoo has termed its biggest and most ambitious content effort – a biweekly concert series on the Yahoo Music portal, which attracts 24 million users a month.
“Nissan Live Sets on Yahoo Music” will launch on Nov. 15 with a Christi…
IAB Mobile Committee Formed
MarketingVOX: The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit on Monday.
The IAB Mobile Committee will focus on developing mobile as a viable advertising platform for marketers and agencies, as part of IAB’s mis…
“Green” Is More Than Skin-Deep
“Organic” is the hot label now. But just how much does a company have to change about their products to be allowed to use that distinction? Is it really all boiling down to marketing pitches with no substance…?
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Mark Morford’s column earlier this month for the San Francisco Chronicle’s Note…
Link Opportunities, Courtesy of Google’s New Custom Search Engine Service
Google’s has a sort of new Custom Search Engine service. As I read about it, my link building antenna started chirping….
Why? Because I’m a content publicist, and in my field vertical engines = new link and publicity opportunities. There are many vertical engines as well as tools to create them….
3 Epiphanies
Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I had to wait several days, suffering through excruciating arm stretching, in order for inspiration to hit. Yesterday, I had three epiphanies….
Number 1: As I’v…
Friday, October 27, 2006
More on the Power of Persona
I’ve talked about The Power of Persona and how using personas can foster a more tangible understanding of a target audience’s needs, desires, pet peeves and behavior. Here’s more detailed information on how to create personas and apply them…..
What is a persona? Personas create “real life” scen…
