MediaBuyerPlanner: When media buyers insisted on negotiating upfront deals solely on live-only viewers, rather than accepting the networks’ wishes to include delayed viewing data, they may have saved as much as $86 billion in revenue per network for their clients over the course of the new season….
Archive for October, 2006
Wednesday, October 11, 2006
Study: Buyers Save $86M in Prime Time by Insisting on Live Only
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Wilks Broadcast Group Snaps up Seven CBS Stations
MediaBuyerPlanner: Wilks Broadcast Group has entered into a definitive agreement with CBS to acquire 7 of CBS’s radio stations – four in Kansas City and three in Columbus, Ohio.
The stations are KFKF-FM, KBEQ-FM, KMXV-FM and KCKC-FM in Kansas City, and WLVQ-FM, WHOK-FM and WAZU-FM in Columbus, rep…
Bollore, in Blow to Publicis, Buys into Breakaway Agency
MarketingVOX: Vincent Bollore, the French billionaire who has caused much turmoil among Aegis stakeholders, has made another bold move that’s bound to leave another agency reeling.
Bollore – the chairman of Havas and the largest stakeholder in Havas rival Aegis – has taken a 30 percent stake in a …
AOL U.K. Unit to Be Sold to Carphone Warehouse
MarketingVOX: Mobil-phone retail chain Carphone Warehouse Group (CPW) has agreed to buy Time Warner’s U.K. AOL business.
Carphone Warehouse will part with 370 million pounds, or $688 million, to become the U.K.’s third-largest provider of broadband services, writes the Associated Press. It will a…
ExpoTV Gives Product Reviews the YouTube Treatment
MarketingVOX: Expo Communications has launched ExpoTV, a site that will allow users to post product reviews in video form – and potentially share in ad revenue from their submissions.
ExpoTV users will be allowed to post one- to three-minute “videopinions” on a wide range of consumer products, Cli…
ANA Conference: Share Control with Consumers
MarketingVOX: Giving up control was the main theme of the 96th annual conference of the Association of National Advertisers.
Stressing that consumers are more empowered than ever before, executives at several major companies called for campaigns to empower and embrace the role that consumers play …
Foley Story Highlights New Role of Citizen Journalists
MarketingVOX: Online anonymous tips helped ABCNews.com break the story about former U.S. Rep. Mark Foley’s inappropriate messages to teenage aides, signaling a new model of citizen journalism for news gathering.
ABC News was the first major news outlet to report that Rep. Foley (R-FL) had sent ina…
Google Bows Blended Word Processor, Spreadsheets
MarketingVOX: Google is again poking the Microsoft dog with its web-based office productivity stick, launching a new online product that combines its online word-processing and spreadsheet programs.
Google Docs & Spreadsheets, in beta, was launched Wednesday and lets users create, manage and share…
Tech, Politics Top Lists of Top Blogs
MarketingVOX: Political and tech blogs are the most popular types of blogs in the United States according to a new study.
A new study by global PR firm Edelman and blog-tracking service Technorati has determined that blogs covering tech news and political commentary dominate the list of top 10 blo…
ValueClick Might Want to Sell Commission Junction
MarketingVOX: A rumor that Commission Junction may be for sale prompts some speculation on why ValueClick might want to part with CJ and who might be interested in it.
Saying she has no inside information – only rumor – but sees a logical rationale for such a sale, Beth Kirsch lays out her case in…
