MediaBuyerPlanner: The Conference Board Help-Wanted Advertising Index, which surveys help-wanted print advertising volume in 51 major newspapers across the country every month, was unchanged in September. In the last three months, though, help-wanted advertising in newspapers declined in all nine …
Archive for October, 2006
Monday, October 30, 2006
Print Help-Wanted Ads Flat, Online Dip
Continue reading "Print Help-Wanted Ads Flat, Online Dip"
Univision Finishes 2nd in NYC 6PM Local News
MediaBuyerPlanner: Univision’s New York TV station’s 6 pm weekday local news, Noticias Univision 41, has finished second in the October survey period in each of the key audience groups, adults aged 18 to 34, 18 to 49, and 25 to 54 years old.
According to Univision, in New York’s market, two 6 pm l…
Chase Expands Marketing to Hispanics
MediaBuyerPlanner: Chase Card Services is expanding its Hispanic marketing initiatives from only direct marketing to include Spanish-language ads on TV and online. It is also ramping up its direct mail, off-site programs such as soccer events, and events in local Chase branches.
The multi-million …
Baquet to Editors: ‘We Need to be a Feistier Bunch’
MediaBuyerPlanner: Dean Baquet told more than 100 editors at the annual meeting of the Associated Press Managing Editors that they should push against newspaper owners when they propose staff cuts.
Baquet, the Los Angeles Times editor who publicly refused to make staff cuts at his paper when asked…
Dixie Chicks Say NBC, CW Rejected Ad
MediaBuyerPlanner: NBC and the CW networks have reportedly refused to accept commercial spots for the new Dixie Chicks documentary which opens in theaters today.
The Weinstein Co., which is distributing the Dixie Chicks film, issued a release yesterday which said that NBC rejected a spot for Dixie…
Vox Gives Bloggers the Ability to Go Private
MarketingVOX: A new service from blog-publishing company Six Apart gives bloggers privacy controls over the content they publish.
The new service, called Vox, is now available after being beta-tested by 50,000 TypePad users, Reuters reports. The service differs from similar blog platforms that Six…
Chase Reaches out to Hispanics, including Online
MarketingVOX: Chase Card Services is expanding its Hispanic marketing initiatives from only direct marketing to include Spanish-language ads on TV and online. It is also ramping up its direct mail, off-site programs such as soccer events and events in local Chase branches.
The multimillion-dollar …
Brightcove Licenses Video Player Software to Warner Music
MarketingVOX: Internet video service Brightcove will partner with Warner Music Group, allowing Warner to distribute video content on its labels’ sites, as well as those of individual artists.
Brightcove will license its video player technology, giving Warner the ability to add an embedded video pl…
Web Search Most Efficient for Customer Acquisition
MarketingVOX: Internet search is the most efficient marketing channel for customer acquisition, more than twice as efficient as yellow pages, which is next best, according to a Piper Jaffray study of five channels.
The cost per acquisition for search is on average $8.50, according to the report, “…
Wendys’ Stealth Ads Creating Big Stir on YouTube
MarketingVOX: At first glance they don’t appear to be commercials for the fast-food chain, but YouTube users have discovered that Wendys is behind three videos recently uploaded to the video-sharing site. Not everyone is thrilled with the news.
Wendys uploaded three videos to YouTube on October 20…
