MarketingVOX: BusinessWeek.com’s online advertising was up 61 percent year on year in August; its print advertising remained largely flat.
The online element of the magazine has grown in other ways, as well. Until last year, for example, the editor of the website was a part-time position. Now, the…
Archive for October, 2006
Wednesday, October 18, 2006
BusinessWeek Growing Online, Becoming Medium-Neutral
Yahoo Profit Falls, Net Sales Up
MarketingVOX: Yahoo’s profits fell in the third quarter, and the company said growth would remain slow both for both display and search advertising.
CEO Terry Semel is quoted by the New York Times as saying in a conference call with investors: “I am not satisfied with our current financial perform…
Study Confirms, Counters Email Campaign Practices
MarketingVOX: Email services provider Silverpop’s study, “Email Creative That Works,” confirms some commonly held beliefs – and offers a few surprises, too – regarding email marketing best practices.
Branding in the subject line is critical, improving open rates 32-60 percent, writes Internet Reta…
After the Walmarting Comes the Edelmaning
MarketingVOX: Last week, Wal-Mart was pummeled for a fake Wal-Mart blog set up by Edelman PR, which after nearly a week of silence has owned up to the deception – sort of.
Edelman may end up more bruised than Wal-Mart as a result of the kerfuffle, writes Business Week. Wal-Mart has disavowed any i…
Yahoo Launches Panama Ad Platform
MarketingVOX: Yahoo’s long-awaited – and belated – ad-serving platform update, dubbed Panama, has finally been launched. The first phase of the launch consists of a new interface; the new ranking algorithm is expected to go live early next year.
Some of Yahoo Search Marketing’s U.S. advertisers ha…
Business Week: Upward & Mobile
Business Week magazine has launched a portable electronic version of its content called Business Week Mobile Edition, according to a short and sweet news flash on B to B magazine’s online site on September 25th….
The news bulletin states that Business Week launched this service “in response to g…
Why Award-Winning Web Sites Are So Awful
Practical and functional Web sites rarely win prizes for design, but they do win sales and make profits….
Recently, I did a masterclass on Web sales with about 50 Danish Web managers. I gave them a list of issues and asked them to choose the most important ones for them. The top 5 issues for the…
Values Don’t Belong on a Shelf
If any of you read my recent comments and posts regarding the Edelman fiasco, you discovered my hot button….
I am intolerant of errors that should have been prevented and could have been prevented if every business decision is filtered through values that speak to honesty and transparency.
I bel…
Tuesday, October 17, 2006
Fox’s Lyons Fired for Racially ‘Insensitive’ Comments
MediaBuyerPlanner: Fox baseball broadcaster Steve Lyons has been fired for making a racially insensitive remark about Lou Piniella’s Hispanic heritage on the air.
The comment came during Game 3 of the American League championship series, according to AP. Lyons will be replaced for the remainder of…
Branson’s Goals for Virgin Brands to ‘Make a Difference’
MediaBuyerPlanner: The Virgin Group of Companies continues to operate in unexpected ways, despite the large size of the business, said chairman Sir Richard Branson at the DMA06 conference.
Branson’s speech was mainly devoted to his passion for environmentally sound business practices, writes Multi…
