MarketingVOX: WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
The two agency holding companies and CBS Corp. yesterday announced (pdf) that they were part of a $40 million round of funding for Spot Runner, which offers a web-b…
Archive for October, 2006
Tuesday, October 31, 2006
WPP, IPG, CBS See Spot Runner in Their Future
What Makes Halloween Such Big Business?
Here in the Northeast, the only thing that makes the death march toward winter tolerable is the brief respite that Halloween brings each October 31. It’s the only time you can temporarily forget the shortening days, the ending of the year, the inevitability of cold and dark and aging… and become,…
Learning a Lot from the Big Top
This week I move from the controversial to the creative. It’s the week of ghouls and goblins after all, so I decided to profile a company I’m particularly fond of–and who just happens to wear costumes 24-7-365….
Folks, when building a strategy I don’t just point clients to leaders in their own …
Race To Win!
As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to cycling: specifically, racing….
I’ve never really considered myself to be overly competitive, but I might be kidding myself. My wife claims that I am very, very competitive (that…
Well-Deserved Coverage for the Women’s Market
Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should be no one in the free world (and beyond!) who hasn’t seen the article in the Sunday New York Times, “What Do Women Want? Just Ask.”
My favorite point? The “just ask” part of that title….
Monday, October 30, 2006
Olympus Media, Creative in Play
Olympus America is seeking a new media and creative shop after breaking with Interpublic Group’s The Martin Agency.
A-Team Advertising Advisors will help Olympus during its search, according to Adweek.
Olympus spent $15 million on ads last year, according to numbers from Nielsen Monitor Plus.
Number of Young Television Viewers Rising Rapidly
MediaBuyerPlanner: The youth audience, between the ages of 12 and 17, is the fastest growing demographic among television viewers this season.
The average rating across the Big Four networks is 6.7, up 6 percent over last year, writes Media Life. That is based on Nielsen numbers crunched by Fox. A…
Clear Channel Hires Goldman, Sachs to Evaluate Strategies
MediaBuyerPlanner: Clear Channel yesterday confirmed rumors that it was entertaining offers from suitors interested in purchasing the company, and has now retained Goldman, Sachs & Co. to help it evaluate strategies.
Clear Channel also moved up its third quarter conference call from Nov. 6 to Oct….
‘Country Living,’ ‘Maxim,’ ‘Rachael Ray’ Launch Food Extensions
MediaBuyerPlanner: Magazine publishers have announced a series of food-related initiatives this week. Country Living magazine said that it plans to develop and distribute a Country Living Specialty Food Collection, Rachael Ray plans to open a burger joint in Manhattan and Maxim will launch a chain…
Canon Serves Cinema Ads Starring Sharapova
MediaBuyerPlanner: Canon will begin running camera ads in movie theaters this week, marking the first time the electronics giant has entered the booming cinema advertising space.
The spots, featuring U.S. Open champion Maria Sharapova, will run during Screenvision’s pre-movie, in-theater entertain…
