MediaBuyerPlanner: As Every Day With Rachael Ray nears its one-year anniversary, it has announced two rate base increases for 2007.
The first increase is from the current rate base of 750,000 to 1,300,000, effective with the February issue, and the second increase to 1,700,000, effective with the …
Archive for October, 2006
Tuesday, October 24, 2006
Rachael Ray Raising Rate Base
TBS Debuting Two Original Sitcoms
MediaBuyerPlanner: Despite the fact that no basic cable network has had a tremendous success with an original, 30-minute sitcom, a handful of networks are in the process of trying to create one.
In recent years, media observers have declared that the sitcom is dead, but that hasn’t stopped cable n…
WWF Catalog Includes $2.5 Million Gift
MediaBuyerPlanner: The World Wildlife Fund will send its first-ever holiday gift catalog offering gifts, “symbolic animal adoptions,” and opportunities to support specific conservation projects.
The full-color, printed catalog showcases 38 species of animals available for adoption and 40 conservat…
World Series Host-City Advertisers
MediaBuyerPlanner: Media Monitors has released their list of the top ten radio advertisers in this year’s World Series host cities of Detroit and St. Louis.
According to Media Monitors Spot Ten Charts (via Radio Ink):
Detroit Radio-
1. Rock Financial
2. Kroger
3. Blue Cross Blue Shield of MI
4. Fo…
Tribune Co. Welcomes Bidders
MediaBuyerPlanner: The Tribune Co., which late last month formed a committee to look at options that could create additional value for shareholders and hired Merrill Lynch and Citigroup to help determine its choices, has reportedly asked bidders to submit indications of interest by the end of the …
Google, Yahoo Pitch Print Publishers at AMC
MediaBuyerPlanner: While senior executives from both Google and Yahoo are attending the American Magazine Conference this week, they both assured magazine publishers that the search engines had no intention of competing with magazines as far as content creation. Rather, they pointed out that magaz…
Company Scans Blogs so Traders Don’t Have to
MarketingVOX: A new service from Collective Intellect will make traders’ work a little easier, scanning thousands of blogs and forums for financial information and rumors useful to Wall Street.
Collective Intellect has created a service that scans thousands of blogs, news sites, chat rooms and oth…
Yahoo Launches Online Talent Show
MarketingVOX: Hoping to tap into the offline talent show popularity of shows like Fox’s American Idol and NBC’s America’s Got Talent, Yahoo has created an online version, called the Yahoo Talent Show.
The Yahoo Talent Show will run over eight weeks, letting users submit videos of their performance…
Acura, go2 Launch Mobile Site for Golfers
MarketingVOX: Mobile content provider go2 has launched go2 Golf, a mobile web application that caters to golf enthusiasts with content from Golf Digest and information on local courses and other relevant information.
The WAP mobile site, which can be accessed through all major cell phone carriers,…
Mobile Phone Users Open to Ads, Love Their SMS
MarketingVOX: Some consumers would support advertising on their cell phones in exchange for free features, according to a new study. Meanwhile, consumers said they value text messaging most among cell-phone services.
Some 26 percent of cell phone users would be willing to watch incentive-based adv…
